When it comes to making money online, affiliate marketing is considered as the best approach, that could be learned by anyone. It is one of those segments of online marketing, that doesn’t require any degree or formal schooling.
One of the common challenges faced by new affiliates is not knowing where to start. When you’re faced with the prospect of finding a niche, building a website, and driving traffic to it, all of that work can seem overwhelming and rewarding.
Want to know what affiliate marketing is and how to get started?
Keep reading to Learn everything about affiliate marketing and tips to get success in the same.
Today, In this guide I have outlined a few simple and essential tips to help you organize your thoughts and launch your affiliate marketing business the right way.
What is Affiliate Marketing?
A web based marketing process mostly using automated systems or specialized software in which a business rewards their affiliate for each visitor,customer or sale which is brought about as an outcome of the affiliate’s marketing efforts.
In most cases the reward is Monetary in the form of monthly commission. If your readers/traffic buys anything by clicking your affiliate link, you will get a commission.
Still Confused what affiliate marketing Is?
In Simpler words, Affiliate Marketing is the form of digital marketing wherein you refer someone to a product and when that person buys the product on your recommendation you receive a reward for that in the form of commission.
Affiliate Marketing Options:
There are two affiliate marketing options:-
1. Host an affiliate program: It refers to hosting an affiliate program on your website so others can join your affiliate networks and sell your products on their websites. They will earn a commission for each sale and you will sell more products through them.
This is the best solution for those who have a products to sell- imagine your products are advertised for free on thousands of websites across the globe.
2. Join an affiliate network: It means joining an affiliate network and sell others products on your website for which you will earn a commission on each sale. You pay nothing for that.
Hosting your own affiliate program has some challenges as it does requires some knowledge,maintenance and administration. You need to track referrals,sales,commissions and the data about each affiliate.
Common Terminologies Associated with Affiliate Marketing :
Affiliates: Content creators and publishers like you and me who are using affiliate program links to promote and do sales.
Affiliate marketplace: There are many marketplaces like Shareasale, Commisson junction, and Clickbank. These marketplaces work as central databases for affiliate programs in different niches.
Affiliate software: Software employed by companies to make an affiliate program for their own product.
Affiliate link: Special tracking link offered by your affiliate host to track the progress of your affiliate promotion.
Affiliate ID: Identical to the affiliate link, but many affiliate programs offers a unique affiliate ID which you can add to any page of your site.
Payment mode: Different affiliate programs offer different methods of payment.Example: Cheque, bank transfer, PayPal, and others.
Affiliate Manager/OPM: Many companies have dedicated affiliate managers to assist publishers earn more by giving them optimization tips.
Commission : The amount or percentage you will be receiving as an affiliate income from every sale.
Custom coupons: Many programs allow affiliates to prepare custom coupons which will also work to track sales.
Here is how Affiliate Marketing works in 4 simple steps:
You join an affiliate program
You pick a product to promote
You will get a unique affiliate link for that product
You share the link through Social media, Blog, YouTube videos,Website or any other form
When someone makes a purchase through your referral link, you earn an affiliate commission.
01 Online Shopper decides to buy an item
02 He/She lands on an affiliate site
03 Through affiliate link he/she is redirected to merchant site
04 The shopper finally makes the purchase and the merchant/host affiliate rewards the affiliate for his/her efforts.
Importance of Affiliate Marketing
Affiliate marketing is important because it is pretty easier than establishing your own company and creating your own products. Your products must be proven and tested to ensure quality and draw interest from buyers. It also demands more responsibilities than what is needed in affiliate marketing.
How to Start Affiliate Marketing for Beginners?
You can get started with Affiliate marketing in many ways.
Here are a few Steps to Get Started :-
Start a blog Select a profitable industry and then pick a niche/topic for your blog.
Choose the affiliate products that you want or can promote.
Create content around those products drive traffic to your website/affiliate post.
Use email-marketing strategies to get email of visitors.
Focus on driving more traffic and repeating the process.
Tips to Consider for Driving Good Traffic :
1. Offer customers timely,relevant content and promote affiliate offers that will help customers solve a particular problem. This will make your site more valuable and ensure your customers come back to you.
2. Know the products you are promoting and do not offer customers too many things at once. You will attract quality traffic by providing fewer, more trustworthy recommendations.
3. Where possible work closely with the merchants you are promoting to figure out what works best for them. It is likely they will have insights that will help you and your campaigns.
4. Try different layouts and determine what works best and fine tune your campaign to maximize efficiency and profits.
Here are a few ways to find New Affiliate Programs:
Affiliate Network and marketing platform: There are affiliate networks and marketplaces that would help you find new affiliate programs.
Affiliatizer: This is a chrome extension that would assist you find the new affiliate program.
Competitor analysis: Analyze the top websites in your targeted niche, and make a list of affiliate products they promote. This will help you find high value and profitable affiliate products.
Mistakes to Avoid in Affiliate Marketing :
1. Don’t sell or try to sell an unsalable product in greed of big commission. 2. Buying traffic that fails to convert into sales. 3. Advertising in wrong places 4. Selecting product not related to your niche or which are off topic.
Affiliate Marketing Success Tips:-
Tip #1: Focus on Gaining Your Visitors’ Trust
Today’s web users are savvy and a bit cynical. When they see an affiliate link, they know it means someone is trying to make money. And when they see that your site is a thin attempt at collecting quick commissions, they’ll move right along to another site. And that means you’ll miss out on commissions.
To overcome that challenge, it’s important to gain the trust of your audience. If you believe in the product you’re offering, and can convince your audience of your belief, you’ll succeed.
Do this by providing helpful, valuable and original content, content that’s good enough for your readers to share. If your readers are sharing your content and telling their friends, you know you’ve gained their trust.
Tip #2: Choose the Right Topic
Many beginners start by choosing the products with the highest amount of sales and commissions. Unfortunately, in this scenario, they rarely know much about the products they’re offering.
When you’re starting off, chose a niche you know about. You’ll find it easier to create content and engage your readers. If you’re an expert in babysitting or dog training, find an affiliate product that complements that subject. And then provide your readers with content that’s based on your expertise.
Tip #3: Be Transparent
As we mentioned earlier, people are savvy. And if you try to hide your status as an affiliate, they’ll see right through you. Make sure you tell your readers when you’ll be making a commission on the products your recommend. This will go a long way to earning their trust.
And in addition to your visitors, the U.S. Federal Trade Commission requires that affiliate disclose their status as an affiliate. Make sure you follow best practices in your affiliate disclosure statement.
Tip #4: Choose the Right Niche
While it’s important to choose the right niche, it’s also important to choose a niche that isn’t overcrowded. If every Google search related to your niche is returning pages and pages of affiliate websites, you might find it exceptionally hard to compete. When you’re choosing a niche, you’ll want to balance the need to find a niche that you know with a niche that isn’t overloaded with competition. (One of the best tools for understanding competition on the web is the Google Keyword Tool).
Tip #5: Be a Geek
While you want to know more about your niche than you know about web programming, a little knowledge never hurt anyone. Make sure you know enough about running your site so that you can be fresh, up-to-date, and responsive to fast-moving trends.
Tip #6: Stay Focused on Your Work
Regardless of what the gurus are telling you, affiliate marketing is not an easy get rich quick scheme. It requires focus, dedication … and a lot of work!
Be sure you stay focused on achieving results. Don’t let yourself get distracted or discouraged as you’re working to develop traffic to your site. And once you’ve got steady traffic coming in, don’t think that it’s time to go on autopilot. Keep working, and you’ll keep getting better results!
How much does it cost to join an affiliate program?
There is no charge for joining an affiliate program, however, your total cost depends on what promotion strategy you are using. For example, a blog post doesn’t cost a penny, but Pay Per Click marketing, email marketing,comes with various price.
Affiliate marketing and AdSense: Can we use both?
Yes, you can use both as affiliate marketing does not violate any AdSense Terms Of Service. In fact, according to me, affiliate marketing works better than Adsense.
Affiliate marketing is one of the oldest and effective method of making money through your blog or website. Success in Affiliate marketing as with anything else requires patience and a continued effort to learn and adapt to what works
Affiliate marketing is not a get rich quick scheme you need to have patience and dedication but considering the opportunities it can bring to you is worth the time and effort. It’s the best way to generate income.
If you found this guide helpful do share it with your friends and within your contacts.
Social media marketing is the fastest growing trend in the history of the world. One out of every four humans in earth has Social media account.
Social media marketing (SMM) refers to actions and techniques that focus on social networks and it’s applications to spread brand awareness or promote particular products. Social Media Marketing is the most popular type of Marketing that help marketers put forward their brand image in a most powerful and trendy manner.
This practice promotes your brand and your content on social media channels to increase brand awareness and in return drive traffic for your business.
In this guide I have discussed the best Social Media Strategy that will help you boost your business and brands reach in the trendy and effective way.
Some common terms in social media marketing:
Hashtags: By now, they are a very common term that people use to add meta information on almost all social media channels like Twitter, Facebook, Instagram, and Pinterest all use hashtags to allow you describe the subject matter of your content or mark it as part of current trends.
Content: Content is whatever you are posting. It can be a Facebook status update, an image on Instagram, a tweet, something to pin on a board on Pinterest, and so on.
Shares: Shares are all that matters on social media. It promote your content and helps to reach your content to large group of people and gain mass audience.
Engagement: This is also most often term that means that people interact with the content that you produce. It could be through a like, a recommendation, a comment, or a share.
Social media marketing usually center around:
Establishing a social media presence on major platforms
Creating shareable content
Creating advertorials from customer feedback throughout the campaign through surveys.
Benefits of Social Media Marketing :
1. Social media posts drive targeted traffic. 2. Social media can increase your reach. 3. Social media marketing helps you understand your audience on the basis of :
What products are they buying and why?
What are their hobbies?
What sort of posts do they like to share?
What websites do they visit?
4. A robust social media presence builds brand loyalty. 5. The Return on Investment(ROI) on social media ads is invincible. 6. Increase brand awareness. 7. Increase website traffic 8. Creates Customer and audience engagement
Why Social Media Marketing Is Important ?
Whatever your industry, segment and audience, a considerable segment of your customers and leads are on social.
“A recent study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even among Americans 65 and older, 37% are social media users”.
Did you know that 70% of business-to-consumer marketers have gain customers through Facebook? The survey found 57 percent rise in traffic to news sites referred from social media.
While social media marketing together is incredibly valuable and beneficial to your business growth. Your strategy may differ based on which social networks your audience spends most of their time on.
Tips on creating Successful Social Media Marketing Strategy :
1. Research and gather information about your audience
Connecting and engaging with your audience is essential in today’s marketing if you want to turn a profit business.
But, in order to do that, you must know your audience inside and out. How can you better understand your audience?Survey your audience to better grasp their problems and likes Look carefully at their demographics with the use of tools such as Facebook pixels,Google analytics etc.
Take part in conversations on forums filled with your target audience Respond to comments on your blog, and comment on other blogs with the same target audience.
2. Use the Right tools
The tools you select will determine the strength of your entire social media marketing strategy. For instance on Twitter, you can use Hootsuite to set up streams, following specific keywords associated to your industry or products. When you spot people tweeting about those products, you can direct them to your site, or explain how your product can address their needs.
3. Consider the latest trends and changes
Staying ahead of the curb and restrictions is important in social media marketing.
It’s forever changing, and algorithms are being altered almost every time Making it your job to stay on top of the latest trends and changes in social media.
4. Promotion is key to your entire strategy
You could create the most mind blowing, quality content on the web but if nobody gets eyes on it, you are not going to see results.
That’s where promotion comes in. It is the most essential strategy which helps you to be known and become familiar. You can find potential customers who don’t already know your brand.
5. Identify Your Goals
Use the Smart goal setting strategy to create the foundation for successful social media marketing which must be measurable,relevant as well as attainable.
6. Target and Reach Potential Customers
Social media marketing enables you to search out customers looking for information related to your product even if they are not familiar with your company.
This strategy can also be valuable for customers who tweet about your brand, but may not be familiar with a new product or it’s uses. By reaching out to them with new information, you can not only influence a sales decision, but also show customers how your brand is going to better meet their needs.
7. Social media marketing establishes you as an authority in your industry
From joining Facebook groups to answering Quora questions, social media provides ample opportunities to demonstrate your expertise.
By answering questions, giving suggestions and sharing relevant information, you can share your knowledge and expertise.
If you use the above mentioned strategy regularly, it can increase your brand’s reach to a great extent.
Hope that this article expanded your thought a bit on Social Media Marketing and it’s strategy
If you like this article then do share it gives me motivation to bring more such content for you all.
Comment which strategy you would use in your Social Marketing.
In recent time, we often listen the term Digital Marketing and we all think that we know what actually it is. This thinking at times limits it’s scope and possibility that complete Digital marketing can offer.
If you are wondering what digital marketing is? Then this Mega digital marketing guide will show and answer the What,Why and How of digital marketing.
Digital Marketing covers all marketing efforts that uses an electronic devices such as computers,laptops,mobiles or internet. It is any form of marketing or advertising of products or services that involves electronic devices. Digital marketing can be done both online and offline.
Offline digital marketing simply means they require electronic device but the connection to the internet is not necessary such as Electronic Billboard,Television Advertising, Radio Advertising and many more.
Since I’ll discuss about online marketing in a separate guide,i will only summarize it. Online marketing is referred to as online advertising or Internet marketing which requires an active internet connection. They make use of internet wireless networks and the services of the internet service providers (ISP) in reaching out to people.
Benefits of digital marketing:
Opportunities for growth
In demand skills
Enjoy unparalleled flexibility
Get paid more/Increased earning
Low Investment, High ROI
Ease of Audience Targeting
Why digital marketing is necessary for you?
At this stage, digital marketing is important for your business and brand awareness. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands. In fact, “constant” internet usage among adults increased by 5% in just the last three years, In multiple cases, it also turns out to be more cost-effective than traditional media.
The average connected Indian user currently spends 3+ hours on the internet, esp. across the Facebook (Facebook, Instagram, Whats App) and Google (mostly YouTube) ecosystem. The share of people spending more time using electronic devices is only going up from here. Now that’s a massive change.
Types of Digital Marketing :
1. Content Marketing 2. Blog Posts 3. Affiliate marketing 4. Email marketing 5. Social media marketing 6. Search engine marketing 7. Mobile marketing 8. Search Engine Optimisation(SEO)
1. Content Marketing:
Content Marketing is one of the most important type of Digital Marketing that revolve around the management and execution of different written, engaging, downloadable and visual Digital Media Content. Creation and promotion of content for the purpose of generating traffic growth, brand awareness.
2. Blog Posts :
Writing and posting articles on topic of your choice or your interests like your hobby,travel blogs etc. will help you illustrate your experience in the field and generate organic traffic for your website. This ultimately gives you more possibilities to convert website visitors into leads.
3. Affiliate Marketing :
This is a form of results based advertisement in which you get a commission to promote the goods or services of someone’s else products or services on your website. It includes Posting an affiliate links to various platforms.
4. Email Marketing :
It is often used by Enterprises and professionals. Email marketing is used as a way to connect with their customers. It is often used to advertise content, promotions, and to guide people to the website of the company. It is one of the oldest and most effective way of advertising that is highly fruitful. Marketers often use emails for developing relationships with their potential and existing customers.
5. Social Media Marketing :
Social Media Marketing is the most popular type of Digital Marketing that help marketers advance their brand image in a most powerful and trendy way. This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic for your business.
The channels you can use in social media marketing include Facebook,Twitter,pinterest,Instagram,LinkedIn and Snapchat.
6. Search engine marketing :
It is a paid method of insuring that your website or contents appear at a higher rank on search engine result pages (SERPs).
In SEM, you pay the search engines companies such as Google, Yahoo, Bing, Yandex etc to place your content at the top spot of their SERPs.You are allowed to choose a keyword you want to rank with them and you need to pay per click (PPC).
7. Mobile Marketing :
Mobile Marketing involves reaching customers and prospectives when they’re using the internet away from the traditional home/office desktop environment. The increased usage of smartphones, tablets and similar mobile devices has made mobile marketing a must for many online businesses.
Now, over 80% of internet users own a smartphone.So you can imagine it’s growth and importance.
8. Search Engine Optimization :
SEO is the process of optimizing your content so that it ranks higher in search engine results pages so that you drive more traffic to your website. The channels that benefit from SEO include websites, blogs, and infographics.
There are a number of ways to approach SEO in order to generate qualified traffic to your website. These include:
On page SEO: This sort of SEO focuses on all of the content that exists “on the page” when looking at a website. By researching keywords for their search volume and intent you can answer questions for readers and rank higher on the search engine results pages (SERPs).
Off page SEO: This type of SEO focuses on all of the activity that takes place “off the page” when looking to optimize your website. It is referred as inbound links, also known as backlinks.
The number of publishers that link to you, and therefore the relative “authority” of those publishers, affect how highly you rank for the keywords you care about. By networking with other publishers, writing guest posts on their websites (and linking back to your website), and generating external attention.
Technical SEO: This sort of SEO focuses on the backend of your website, and the way your pages are coded. Image compression, structured data, and CSS file optimization are all sorts of technical SEO which can increase your website’s loading speed.
Scope of digital marketing :
There is a broad scope of digital marketing as promoting and branding business through digital media is the fastest and effective mode of selling and marketing to focus and target mass audience.There are a wide range of digital marketing jobs out there meaning there are a massive career options. According to Sources the average salaries of digital marketing specialists vary between countries.
I hope that this guide expanded your thought a bit and showed you that digital marketing matters more than Facebook ads and Social media.
FAQ’s on Digital Marketing
Do I need a high budget for digital marketing?
It really depends on what elements of digital marketing you are looking to put to your strategy.
If you are targeting on inbound techniques like SEO, social media, and content creation for a preexisting website, the good news is you don’t need very high budget at all. With inbound marketing, the foremost focus is on creating top quality content that your audience will want to consume, which unless you’re planning to outsource the work, the only investment you’ll need is your time.
How does mobile marketing fit into my digital marketing strategy?
Another key component of digital marketing is mobile marketing. In fact, smartphone usage as a whole accounts for 69% of time spent on consuming digital media in the U.S., while desktop-based digital media consumption makes up less than half
This means it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices.
Which method or type will you use in expanding your Business?
Share Your biggest picks from this guide at the Comment section!
Sucuri is the leader in WordPress security. It is among the best WordPress security plugins on the market. They provide a basic free Sucuri Security plugin which helps you harden WordPress security and scan your website for common threats.
Features of the plugin:
Security Activity Auditing
File Integrity Monitoring
Remote Malware Scanning
Effective Security Hardening
Post-Hack Security Actions
Website Firewall (premium)
But the real value is in the paid plans, which accompanies the best WordPress firewall protection. A firewall helps you block brute force and malicious attacks from accessing WordPress.
Sucuri website firewall filters out bad traffic even before it reaches your server. They also serve static content from their own CDN servers.
Apart from security, their DNS level firewall with CDN gives you a tremendous performance boost and accelerates your website.
2. SecuPress Free WordPress Security
It protect your wordpress with malware scans,block bots & suspicious IPs. After installing SecuPress plugin it will allow you to run the security scanner and generates security report for your Website.
They also offer a proffesional version it is the paid version with enhanced security and it takes care of everything with automated tasks.
Most popular features that make SecuPress stand apart are :
Anti Brute Force login
Block country by geolocation
Block visits from Bad Bots
Vulnerable Plugins and Themes detection
Everything is shown in comprehensive way. You can click on any module and edit them to make your WordPress Website anti-hack.
This is the most user friendly security plugin for WordPress.
BBQ is a simple, super-fast plugin that protects your site against malicious URL requests.BBQ checks the all incoming traffic and blocks bad requests containing nasty stuff and excessively long request-strings.
This is an easy yet solid solution for sites that are unable to use strong.htaccess firewall.
Amazing Features of BBQ are :
100% plug-n-play functionality
No configuration required
100% focused on security and performance
Blocks directory traversal attacks
Blocks SQL injection attacks
This is a very simple plug-n-play plugin my suggestion is to use it with Cloudflare to make the most out of it.
iThemes claimed to be a trusted WordPress security plugin.It gives you over 30+ ways to secure and protect your WordPress site. This plugin offers a comprehensive security dashboard to monitor your WordPress website security.
Features of iThemes :
One-click “Secure Site” WordPress security check
Ban bad users and I.P
Rename admin account
Logs of security
Two factor authentication
Brute force protection
File permission and integrity check
Get a notification when a file is upload
This is an awesome plugin everything is taken into consideration. If you don’t need a firewall then this is the only plugin you need.
Have you just created your website and wondering about the best WordPress plugins you should install?
If yes then you are at the proper place
Here in this post I am sharing the best WordPress plugins you should install from the starting (i.e. Day 1)
Why it is important to have WordPress plugins?
Having the proper set of WordPress plugins and tools can assist you grow your online business. In this article, I have shared my expert pick of the must have WordPress plugins for business websites and Blogs in 2020.
Best WordPress Plugins Essential For WordPress Blog & Website
SEO helps you get more visitors from search engines to your website. While WordPress is SEO friendly out of the box, there is a lot more you can do to extend your website traffic using SEO best practices.
Yoast SEO is one among the most popular WordPress plugin of all time. Out of all the WordPress SEO plugins, Yoast offers the most comprehensive solution with all the features and tools that you need to improve your on-page SEO.
It helps you add meta tags, generate sitemaps, connect your site to Google Search Console, optimize it for social media, and more.
Yoast comes with a powerful Redirect feature that allows you to easily create 301 redirects which is extremely helpful. It also detects change of URLs and creates auto-redirects, so you don’t have any broken links on your website.
WP Rocket is the best WordPress caching plugin on the market. It allows you to instantly improve your WordPress website speed and performance with no technical skills required.
It automatically activates on recommended WordPress caching settings like gzip compression, page cache, and cache pre-loading. You can also activate optional features like lazy loading images, CDN support, DNS pre-fetching, minification, and more to further improve page load times.
Most importantly, WP Rocket doesn’t wait for someone to request a page to save it in the cache. It automatically crawls and build your website cache which results in an instant performance boost.
This is till now the easiest and most friendly caching plugin.
UpdraftPlus is the most popular WordPress backup plugin in the market. It allows you to set up automatic backups and safely store them on a remote location like Google Drive, Dropbox, S3, Rackspace, FTP, email, and more.
It also makes it super easy to restore your website from a backup. Their base plugin is free, but they also have a paid plan with extra features and priority support.
Pretty Links Pro is one of the best link management plugins for WordPress. It allows you to easily manage affiliate links while making it easy it makes your affiliate links short and memorable for sharing.
It is the perfect tool for affiliate marketers, podcasters, business owners, and others who want to easily create short URLs in WordPress.
SEMRush is an all-in-one marketing toolkit for digital marketing professionals and business owners. It comes with powerful tools to help you improve your SEO, paid traffic strategy, social media, and content & PR strategy.
It also helps you gather competitive intelligence on your competitors, so you can outrank them and dominate your industry.
It also helps you do keyword research, backlink audit, track brand mentions, take a look on competitors, discover best-performing posts and pages on social media, ad strategy analysis, and more.
Grammarly is perhaps the best and simplest spelling and grammar checker around. Apart from being able to identify errors other grammar-checking apps can’t, it will also assist you optimize your text and make it more readable.
PushEngage is aunique plugin for driving more traffic to your blog.It adds a new way for your readers to subscribe to your blog. It adds web push technology, and readers using Chrome, Safari, or Firefox browsers will get a notification to subscribe to your blog updates.
Having an intro and outro music add a component to your podcast. It’s the primary thing that listeners accompany with your show, and they hear it every episode, so make it good!
This will be an crucial part of your podcast show. In the past, I even have used a service like Fiverr to get a podcast intro/outro do for my show. It cost me about $15 and as a one-time investment, it’s been worthwhile.
If you have a higher budget you can hire a professional, who will also usually give you a voice over for your intro as well.Tim Paige is a well known there are others also.
Step 3: Get Podcast Hosting
Once you’ve recorded your podcast, the second thing is to host them on a podcast hosting service. These podcast hosting services will provide you with an optimized RSS URL, which can assist you to publish your podcast on iTunes, Google Podcasts, Sticher and other podcast services.
BuzzSprout: Idle for newbies and experienced podcasters. They have a free and paid plan which suits perfectly to anyone who is trying out or podcasting for money. They also offer WordPress plugin and lots of beginner’s guides which might assist you start your podcast also grow it.