How to find Affiliate Products to Promote?

Affiliate Product

Affiliate Products

A significant step in becoming a profitable affiliate marketer is to decide the right Affiliate Products to promote. You need to make certain that you choose something that your audience wants, that has a good reputation behind it, and is made by somebody you trust.

After all, if people purchase it due to your recommendation, it must be good so that your audience have faith on you.

Once you have your own defined audience and figured out their wants and needs, the subsequent task is the place and methods to discover related to Affiliate Products to do affiliate marketing so as to generate profits? This is what I’m going to tell about in this article.

1. ClickBank

The first place you may head down is what most gurus have been preaching to their college students.

For your info, ClickBank is among the many largest on-line market in promoting digital and knowledge merchandise as within the type of e-books, video tutorials, software program and web site templates be it HTML or WordPress.

They vary something from Arts and Entertainment, Business and Investing, Health and Fitness to Self Help and many others.

Registering for ClickBank is free and simple.

However with a purpose to earn your first commissions, you might want to generate at the very least 5 gross sales on the time of me scripting this earlier than given the choice to obtain checks delivered to your house or direct deposits into your checking account.

2. Paydotcom

Originally based by established on-line marketer Mike Filsaime and now taken over by one other referred to as Shawn Casey, that is the place I received began in making my first commissions.

it is extremely very similar to ClickBank as in selling info programs.

Once you made commissions, you’ll get paid by way of PayPal that you may withdraw and deposit into your checking account.

3. Amazon

The second affiliate market is Amazon which is well-known globally.

In distinction to ClickBank, they offered primarily bodily merchandise as in issues folks such as you and me purchase on a regular basis from outlets and shops.

Such as wine, video video games, house home equipment, electronics, clothes and niknaks simply to call a number of.

To receives a commission, you have to make a minimum of $100 in commissions before they send the cheque to your home. Though they’ve direct bank deposit as well.

The only drawback is that they pay only 4% for a start. But when you helped them make more sales, they will increase that fee eventually.

4. Market Health

Market Health is another affiliate network that touches primarily on beauty and healthcare products for both women and men.

Here you have the option to get paid for every sale or lead you generated for them.

Once you are registered and approved as an affiliate, they will issue you an Affiliate link that you can use to promote their products.

5. More Niche

More Niche is a direct competitor to Market Health.

The only difference is that they not only offer you the tools and resources as in graphics, landing page templates, articles, free guides and ads, they also provide you with an affiliate manager who will guide you through if you are new to this entire internet marketing world.

Here you also have the choice to receive checks, direct deposits or payment via PayPal.

These are the 5 important places I channelled my efforts.

You may also use your due diligence to find others just by typing your niche followed by affiliate networks in Google.

Thanks for reading the full article on How to find Affiliate Products to promote if you found this article helpful please share with others on social media.

How to Choose a Best WordPress Web Hosting in 2020: Complete Guide

Web Hosting is one of the important component for any website choosing the best web hosting boosts your sales and increases your chance for ranking higher in SERP’s. This tutorial is about explaining what is Best WordPress Web Hosting, and how to find and use the best solution for you.

Let’s Get Started

Best WordPress Web Hosting

What is a Web Hosting?

A Web Hosting service allows way to publish your website in Internet, and depending on its type it could be Shared, VPS, Dedicated, Managed, Cloud or Reseller.

Types of Web Hosting

Shared – The most popular and cheapest one, and it means that on one web server could be stored hundreds or even thousands of websites. In most cases all the websites shared the server resources and use a single IP address. This is a great way to get started and typically you’ll have some storage, bandwidth or monthly visitors limitations. Also, you’ll not have direct server memory access and you’ll not be able to use memory caching, so you should use hard disk caching instead.

This type of service is excellent choice for a small personal blog, business or eCommerce website with a low traffic.

VPS – Virtual Private Server is more advanced solution which means that you’ll receive your own server, more resources and direct memory access, so you could use memory caching for your website. Typically on one physical server there are between 2-20 VPS and each of them has dedicated RAM and CPU resources.

You’ll have remote desktop and could install what applications you want. This type of service is a good choice for a website which needs more disk space and bandwidth and also has a higher traffic.

Dedicated – This is the most advanced and powerful solution and the main difference with VPS is that you’ll have 100% of the server hardware resources. It is a perfect choice for big eCommerce projects with a huge traffic or if you need to get space many smaller websites.

Typically you should manage the server yourself (installs, updates, backups), so you should have admin knowledge or to hire administrator for these tasks. The other option is to get a Managed Server service.

Managed – If you would like the provider to manage the installation, setup, backups, security and updates then this is the right solution for you. They also will tune up the installation to achieve higher performance.
Cloud – if you expect high traffic growth of your website or blog then the cloud service is a good choice. With it you could scale your resources as RAM and CPU usage on the fly.

Reseller – This is a good choice for web agencies and developers which manage the projects of their clients. The plan could be even “white label” which means that you’ll look as the provider.

8 Criteria for Choosing a Good Web Host

There are several things you should take into account when choosing a Best WordPress Web Hosting for your business.

  • Reliability and uptime
  • Disk Storage
  • Bandwidth
  • Security
  • Backup capability
  • Flexibility
  • Support
  • Price

Let’s take it one by one and see exactly what each above item means.

Reliability and Uptime

This the ability of the hosting company to provide stable, fault tolerant infrastructure with good uptimes. Most Web hosting companies say they offer 99.9% uptimes, but this is not true for all of them. In other words, uptime means the percentage of time that the host is accessible via internet.

And as I previously mentioned, most say they offer 99.9%, but sometimes the server may suffer some restarts and planned or unplanned maintenance. This usually happens in any web hosting environment.

Disk storage

Depending on how larger your site is, you may pick up a more or less storage. If you have a basic site and need about 10 to 20 email accounts then you do not need more than 1GB of disk storage.

However if you intend to connect your email address with Outlook, and you do no want to keep messages on your server but only on your local computer, then there will be more free space available. Please see more details on choosing hosting package which best fits your site and business.

Bandwidth

Bandwidth, called also data transfer, is the amount of traffic allowed from and to your site and the rest of the internet. If your site site has large traffic then you would need more bandwidth. You can read more details on how to choose a hosting package

Security

A secure web hosting server means that the server uses latest technologies and software, scanning systems and networks for disallowing hackers, invaders or spammers to create server issues.

Backup capability

In the last years, there are many hosting companies offering backups, monthly, weekly or daily, to websites and database installed on their server. Make sure your chosen web host offers free backup service so you be sure that your website can be restored easily if it gets hacked or accidentally deleted.

Flexibility

This is when you have a small site, you buy in the first year a small package hosting, and then, after your online business grows and site becomes larger and with higher traffic, you need to upgrade to a better hosting package, with larger disk storage and bandwidth. You should be able to do this change without any issue from the hosting company, and with minimum downtime for your site.

Support

You always should rely an good support, by email, chat or phone from your web hosting company. They should answer you in maximum 48 hours to your questions, and their ‘answer’ should be easy to understand and useful for you.

Price

The last but not the least is the price for the hosting package. Read, compare and then decide upon what you should buy. Take care because more often than not, cheaper does not mean the better.

How to Choose a Good WordPress Web Hosting

There are multiple ways to check the quality of the services provided by a web hosting company from which you intend to buy Web Hosting services. Here are a few things that you can do to check if the web host that you are looking at is worth your time.

Check the customer testimonials

One way to check the features listed on the left hand side is to check their testimonials, on their site and better yet on web hosting review websites. And you can see there what other customers hosted on their servers have to say about the web hosting services.

Ask for referral from friends

Another good solution is some referral you may have, from friends or other people on the internet, that used their services for a longer period, let’s say more than 6 months or so.

Beware of web hosting companies that promise too much

It’s not very difficult to find a good web host. But you should be aware that most of the big hosting companies usually overestimate (or “oversell) their services by offering  “unlimited disk space” or “unlimited bandwidth”. Usually, this is not true in shared hosting case. In dedicated hosting case, it may be true.

In shared hosting, if a web hosts claim to offer 500GB of disk space, for example, and you upload your personal files (not related to your website), they may get deleted the following day. This is usually specified in the web host’s “terms and conditions,” typically buried in some legalese text and in fine print.

The terms and conditions of use usually state the server may be used for website purpose and not for other type of documents.

Look at smaller hosting companies as well

Sometimes, smaller web hosting companies can offer better services than the big hosting companies. A simple reason would be that big hosting companies have thousands, hundred of thousands or even millions of customers, difficult to manage with. Moreover, no matter if they have many servers, usually their servers maybe overloaded, and due to this reason, the server may crash. Or, in some cases, it may affect your website loading time.

Check for freebies or setup help

Also take into account if the web hosting company offers free installation and/or setup for your site.

Check sample sites hosted by the web host

Before taking the final decision, just browse some websites hosted on that specific server and see how fast the web pages load. Use a reverse IP checker, such as Rank Checker, to determine what other sites are being hosted by a particular web host. This will give you an idea of how speedy their servers are.

Best WordPress Web Hosting Providers(Compared)

BLUEHOST

Bluehost is a leading Web Hosting solutions company. Since our founding in 2003, Bluehost has continually innovated new ways to deliver on our mission: to empower people to fully harness the web. Based in Orem, Utah, they provide comprehensive tools to millions of users throughout the world so anyone, newbie or pro, can get on the web and thrive with our web hosting packages. Their vast team is dedicated to helping customers around the clock, 24/7 to provide the best web hosting company to their customers at all times.

Pros:

  • Variety of Hosting Plans: Bluehost offers shared, VPS, dedicated and cloud hosting as well as options like managed WordPress hosting, giving you the flexibility to easily scale your site to your changing hosting needs.
  • Good Refund Policy: Bluehost will give you a full refund if you cancel within 30 days, and pro-rated refunds if you cancel beyond that period.
  • Bluehost pricing starts at $2.95 per month.

Cons:

  • No Uptime Guarantee: Bluehost doesn’t offer you compensation for any prolonged or unexpected downtime.
  • Unlike some of its competitors, Bluehost charges additional fees if you want to migrate pre-existing websites or cPanel accounts.

SITEGROUND

SiteGround is one of the Best Web Hosting company and there support and speed is fantastic, Currently, I’m using it and it’s gives me super fast speed than another hosting. Their hosting platform is built on Google Cloud and uses its ultra-fast network and SSD persistent storage.

On top of it they add their own server setup with multiple custom speed optimizations. Basically siteground provides a daily backup so you don’t need to worry about to take a backup every day or week. If you need backup to restore it so you can call or chat there support to get a full backup of your blog.

Pros:

  • Free CDN & SSL Certificate
  • Free Site migration & Daily Backup
  • Excellent Customer Support
  • cPanel Accessibility
  • 99.99% uptime

Cons:

  • Doesn’t offer free domain
  • Low disk space

HOSTGATOR

HostGator is a global provider of Web Hosting and related services. Founded at Florida Atlantic University by Brent Oxley, HostGator has grown into a leading provider of Shared, Reseller, VPS, and Dedicated web hosting. HostGator is headquartered in Houston and Austin, Texas, with several international offices throughout the globe.

They come up with three plans mainly the Hatching plan, the Baby plan, and the Business plan. Get Additional 50% off Use Coupon Code (SUNSHINE)

The hatching plan includes for single user domain follows by disk space and Bandwidth with SSL certificates.

The baby plan is a more popular plan because it has unlimited domains feature. The plan best suits for full-time marketers of the internet. The plan gives you access to unlimited disk space, unlimited bandwidth together with shared SSL certificates.

Finally, the business plan is for highly professional people with heavy traffic on their websites. This plan is the upgraded version of the baby plans with additional features such as toll-free number and also a private IP address with SSL certificates.

Pros:

  • Free SSL Certificate & Domain
  • Unmetered disk space and bandwidth
  • cPanel Accessibility
  • 99.99% uptime

Cons:

  • Server locations are only in the United States
  • Poor backup Policy
     
     

HOSTPAPA 

HostPapa WordPress Web Hosting is an established web hosting company providing reliable and eco-friendly web hosting. It is the answer to small to medium size businesses.

The privately owned web hosting company located in New York and Canada provides hosting packages that make it simple to use for small businesses as well as for ordinary people. You can enjoy skilled and high powered services at very reasonable price.

Pros:

  • Advanced Security Features: HostPapa covers all its hosting plans with firewall protection, constant monitoring, and intrusion detection.
  • Free Domain Migration: HostPapa assists you in transferring your pre-existing website, free of charge.
  • Free Marketing Credits: All plans come with $200 worth of marketing credits so you can start building your brand instantly.
  • Money-Back Guarantee: You’re eligible for a refund if you decide not to continue with HostPapa within 30 days of sign-up.

Cons:

  • No uptime guarantee.
  • HostPapa’s plans tend to be higher.
  • HostPapa doesn’t offer you the option to use Windows-based hosting for any of their packages.

HostPapa is easy to use, client-service oriented and 100 % environment-friendly. It issues green certification for the websites it is hosting from numerous environmental entities.  HostPapa web hosting plans features the use of reliable servers which make HostPapa hosting services dependable.

A complete backup plan for a certain web hosting account is done weekly while a manual backup serves as an option. A 24/7 technical support of this web hosting service is extremely reliable.

FAQ’s on Web Hosting

How will you know a good web host?

A good web host should be able to meet all your site’s requirements. It should have an excellent support for its customers on a 24/7 basis. A web hosting plan with less than 5 GB of bandwidth is not sufficient enough as it is common wit that the more bandwidth you have the more visitors your site can handle. Most web hosting companies now offer unlimited bandwidth, unlimited emails, unlimited hosting space and host unlimited domains.

Is there a guarantee against server down time?

There is no web hosting company that can guarantee 100% uptime. There is just no way of knowing if and when a server can go “off”. Even the best and biggest multi-million dollar sites have their shares of downtime due to unforeseen events. The best thing that you can do is look for a web host that has an Uptime guarantee of 99.99%.

What are subdomains?

Subdomains are third level as domains are second level while the .com,.org, .net and more are first level. Subdomains are mostly used to build up the domain name but in a way its content separate and distinctive from the domain or main brand. For example www.weather.yahoo.com where weather is the subdomain, yahoo the domain.

What is WHOIS?

WHOIS is a database of information about domain name registrations and registrants in .com, . org, .edu, .net and cctld or country code top level domains. The following information are provided:

• domain name
• registrar
• WHOIS server
• referral URL
• update date of registration
• creation date
• expiration date

The name, address and telephone number of the registrant may or may not be visible as the case may be. In most cases it is the registrar who keeps this vital information.

I hope that this guide has helped you on choosing a Best WordPress Web Hosting for your blog or business if it helped you in any way please share with your friends and within your contacts who you think will benefit from this guide

Affiliate Marketing Beginners Guide: What Is It & Tips to Get Success

When it comes to making money online, affiliate marketing is considered as the best approach, that could be learned by anyone. It is one of those segments of online marketing, that doesn’t require any degree or formal schooling.

One of the common challenges faced by new affiliates is not knowing where to start. When you’re faced with the prospect of finding a niche, building a website, and driving traffic to it, all of that work can seem overwhelming and rewarding.

Want to know what affiliate marketing is and how to get started?

Keep reading to Learn everything about affiliate marketing and tips to get success in the same.

Today, In this guide I have outlined a few simple and essential tips to help you organize your thoughts and launch your affiliate marketing business the right way.

What is Affiliate Marketing?

A web based marketing process mostly using automated systems or specialized software in  which a business rewards their affiliate for each visitor,customer or sale which is brought about as an outcome of the affiliate’s marketing efforts.

In most cases the reward is Monetary in the form of monthly commission. If your readers/traffic buys anything by clicking your affiliate link, you will get a commission.

Still Confused what affiliate marketing Is?

In Simpler words, Affiliate Marketing is the form of digital marketing wherein you refer someone to a product and when that person buys the product on your recommendation you receive a reward for that in the form of commission.

Affiliate Marketing Options:

There are two affiliate marketing options:-

1. Host an affiliate program: It refers to hosting an affiliate program on your website so others can join your affiliate networks and sell  your products on their websites. They will earn a commission for each sale and you will sell more products through them.

This is the best solution for those who have a products to sell- imagine your products are advertised for free on thousands of websites across the globe.

2. Join an affiliate network: It means joining an affiliate network and sell others products on your website for which you will earn a commission on each sale. You pay nothing for that.

Hosting your own affiliate program has some challenges as it does requires some knowledge,maintenance and administration. You need to track referrals,sales,commissions and the data about each affiliate.

Common Terminologies Associated with Affiliate Marketing :

  1. Affiliates: Content creators and publishers like you and me who are using affiliate program links to promote and do sales.
  2. Affiliate marketplace: There are many marketplaces like Shareasale, Commisson junction, and Clickbank. These marketplaces work as central databases for affiliate programs in different niches.
  3. Affiliate software: Software employed by companies to make an affiliate program for their own product.
  4. Affiliate link: Special tracking link offered by your affiliate host to track the progress of your affiliate promotion.
  5. Affiliate ID: Identical to the affiliate link, but many affiliate programs offers a unique affiliate ID which you can add to any page of your site.
  6. Payment mode: Different affiliate programs offer different methods of payment.Example: Cheque, bank transfer, PayPal, and others.
  7. Affiliate Manager/OPM: Many companies have dedicated affiliate managers to assist publishers earn more by giving them optimization tips.
  8. Commission : The amount or percentage you will be receiving as an affiliate income from every sale.
  9. Custom coupons: Many programs allow affiliates to prepare custom coupons which will also work to track sales.

Here is how Affiliate Marketing works in 4 simple steps:

  • You join an affiliate program
  • You pick a product to promote
  • You will get a unique affiliate link for that product
  • You share the link through Social media, Blog, YouTube videos,Website or any other form
  • When someone makes a purchase through your referral link, you earn an affiliate commission.

                                                          Explanation

01 Online Shopper decides to buy an item

02 He/She lands on an affiliate site

03 Through affiliate link he/she is redirected to merchant site

04 The shopper finally makes the purchase and the merchant/host affiliate rewards the affiliate for his/her efforts.

Importance of Affiliate Marketing

Affiliate marketing is important because it is pretty easier than establishing your own company and creating your own products. Your products must be proven and tested to ensure quality and draw interest from buyers. It also demands more responsibilities than what is needed in affiliate marketing.

How to Start Affiliate Marketing for Beginners?

You can get started with Affiliate marketing in many ways.

Here are a few Steps to Get Started :-

  • Start a blog Select a profitable industry and then pick a niche/topic for your blog.
  • Choose the affiliate products that you want or can promote.
  • Create content around those products drive traffic to your website/affiliate post.
  • Use email-marketing strategies to get email of visitors.
  • Focus on driving more traffic and repeating the process.

Tips to Consider for Driving Good Traffic :

1. Offer customers timely,relevant content and promote affiliate offers that will help customers solve a particular problem. This will make your site more valuable and ensure your customers come back to you.

2. Know the products you are promoting and do not offer customers too many things at once. You will attract quality traffic by providing fewer, more trustworthy recommendations.

3. Where possible work closely with the merchants you are promoting to figure out what works best for them. It is likely they will have insights that will help you and your campaigns.

4. Try different layouts and determine what works best and fine tune your campaign to maximize efficiency and profits.

Here are a few ways to find New Affiliate Programs:

  • Affiliate Network and marketing platform: There are affiliate networks and marketplaces that would help you find new affiliate programs.
  • Affiliatizer: This is a chrome extension that would assist you find the new affiliate program.
  • Competitor analysis: Analyze the top websites in your targeted niche, and make a list of affiliate products they promote. This will help you find high value and profitable affiliate products.

 Mistakes to Avoid in Affiliate Marketing :

1. Don’t sell or try to sell an unsalable product in greed of big commission.
2. Buying traffic that fails to convert into sales.
3. Advertising in wrong places
4. Selecting product not related to your niche or which are off topic.

Affiliate Marketing Success Tips:-

Tip #1: Focus on Gaining Your Visitors’ Trust

Today’s web users are savvy and a bit cynical. When they see an affiliate link, they know it means someone is trying to make money. And when they see that your site is a thin attempt at collecting quick commissions, they’ll move right along to another site. And that means you’ll miss out on commissions.

To overcome that challenge, it’s important to gain the trust of your audience. If you believe in the product you’re offering, and can convince your audience of your belief, you’ll succeed.

Do this by providing helpful, valuable and original content, content that’s good enough for your readers to share. If your readers are sharing your content and telling their friends, you know you’ve gained their trust.

Tip #2: Choose the Right Topic

Many beginners start by choosing the products with the highest amount of sales and commissions. Unfortunately, in this scenario, they rarely know much about the products they’re offering.

When you’re starting off, chose a niche you know about. You’ll find it easier to create content and engage your readers. If you’re an expert in babysitting or dog training, find an affiliate product that complements that subject. And then provide your readers with content that’s based on your expertise.

Tip #3: Be Transparent

As we mentioned earlier, people are savvy. And if you try to hide your status as an affiliate, they’ll see right through you. Make sure you tell your readers when you’ll be making a commission on the products your recommend. This will go a long way to earning their trust.

And in addition to your visitors, the U.S. Federal Trade Commission requires that affiliate disclose their status as an affiliate. Make sure you follow best practices in your affiliate disclosure statement.

Tip #4: Choose the Right Niche

While it’s important to choose the right niche, it’s also important to choose a niche that isn’t overcrowded. If every Google search related to your niche is returning pages and pages of affiliate websites, you might find it exceptionally hard to compete. When you’re choosing a niche, you’ll want to balance the need to find a niche that you know with a niche that isn’t overloaded with competition. (One of the best tools for understanding competition on the web is the Google Keyword Tool).

Tip #5: Be a Geek

While you want to know more about your niche than you know about web programming, a little knowledge never hurt anyone. Make sure you know enough about running your site so that you can be fresh, up-to-date, and responsive to fast-moving trends.

Tip #6: Stay Focused on Your Work

Regardless of what the gurus are telling you, affiliate marketing is not an easy get rich quick scheme. It requires focus, dedication … and a lot of work!

Be sure you stay focused on achieving results. Don’t let yourself get distracted or discouraged as you’re working to develop traffic to your site. And once you’ve got steady traffic coming in, don’t think that it’s time to go on autopilot. Keep working, and you’ll keep getting better results!

FAQ

How much does it cost to join an affiliate program?

There is no charge for joining an affiliate program, however, your total cost depends on what promotion strategy you are using.
For example, a blog post doesn’t cost a penny, but Pay Per Click marketing, email marketing,comes with various price.

Affiliate marketing and AdSense: Can we use both?

Yes, you can use both as affiliate marketing does not violate any AdSense Terms Of Service. In fact, according to me, affiliate marketing works better than Adsense.

Conclusion:-

Affiliate marketing is one of the oldest and effective method of making money through your blog or website. Success in Affiliate marketing as with anything else requires patience and a continued effort to learn and adapt to what works

Affiliate marketing is not a get rich quick scheme you need to have patience and dedication but considering the opportunities it can bring to you is worth the time and effort. It’s the best way to generate income.

If you found this guide helpful do share it with your friends and within your contacts.

Build Your Social Media Marketing Strategy in Simple Steps

Social media marketing is the fastest growing trend in the history of the world. One out of every four humans in earth has Social media account.

Social media marketing (SMM) refers to actions and techniques that focus on social networks and it’s applications to spread brand awareness or promote particular products. Social Media Marketing is the  most popular type of Marketing that help marketers put forward their brand image in a most powerful and trendy manner.

This practice promotes your brand and your content on social media channels to increase brand awareness and in return drive traffic for your business.

In this guide I have discussed the best Social Media Strategy that will help you boost your business and brands reach in the trendy and effective way.

Some common terms in social media marketing:

Hashtags: By now, they are a very common term that people use to add meta information on almost all social media channels like Twitter, Facebook, Instagram, and Pinterest all use hashtags to allow you describe the subject matter of your content or mark it as part of current trends.

Content: Content is whatever you are posting. It can be a Facebook status update, an image on Instagram, a tweet, something to pin on a board on Pinterest, and so on.

Shares: Shares are all that matters on social media. It promote your content and helps to reach your content to large group of people and gain mass audience.

Engagement: This is also most often term that means that people interact with the content that you produce. It could be through a like, a recommendation, a comment, or a share.

Social media marketing usually center around:

  • Establishing a social media presence on major platforms
  • Creating shareable content
  • Creating advertorials from customer feedback throughout the campaign through surveys.

 Benefits of Social Media Marketing :

1. Social media posts drive targeted traffic.
2. Social media can increase your reach.
3. Social media marketing helps you understand your audience on the basis of :

  • What products are they buying and why?
  • What are their hobbies?
  • What sort of posts do they like to share?
  • What websites do they visit?

4. A robust social media presence builds brand loyalty.
5. The Return on Investment(ROI) on social media ads is invincible.
6. Increase brand awareness.
7. Increase website traffic
8. Creates Customer and audience engagement

Why Social Media Marketing Is Important ?

Whatever your industry, segment and audience, a considerable segment of your customers and leads are on social.

“A recent study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even among Americans 65 and older, 37% are social media users”.

Did you know that 70% of business-to-consumer marketers have gain customers through Facebook?
The survey found 57 percent rise in traffic to news sites referred from social media.

While social media marketing together is incredibly valuable and beneficial to your business growth. Your strategy may differ based on which social networks your audience spends most of their time on.

Tips on creating Successful Social Media Marketing Strategy :

1. Research and gather information about your audience

Connecting and engaging with your audience is essential in today’s  marketing if you want to turn a profit business.

But, in order to do that, you must know your audience  inside and out. How can you better understand your audience?Survey your audience to better grasp their problems and likes Look carefully at their demographics with the use of tools such as Facebook pixels,Google analytics etc.

Take part in conversations on forums filled with your target audience Respond to comments on your blog, and comment on other blogs with the same target audience.

2. Use the Right tools

The tools you select will determine the strength of your entire social media marketing strategy. For instance on Twitter, you can use Hootsuite to set up streams, following specific keywords associated to your industry or products. When you spot people tweeting about those products, you can direct them to your site, or explain how your product can address their needs.

3. Consider the latest trends and changes

Staying ahead of the curb and restrictions is important in social media marketing.

It’s forever changing, and algorithms are being altered almost every time Making it your job to stay on top of the latest trends and changes in social media.

4. Promotion is key to your entire strategy

You could create the most mind blowing, quality content on the web but if nobody gets eyes on it, you are not going to see results.

That’s where promotion comes in. It is the most essential strategy which helps you to be known and become familiar. You can find potential customers who don’t already know your brand.

5. Identify Your Goals

Use the Smart goal setting strategy to create the foundation for successful social media marketing which must be measurable,relevant as well as attainable.

6. Target and Reach Potential Customers

Social media marketing enables you to search out customers looking for information related to your product even if they are not familiar with your company.

This strategy can also be valuable for customers who tweet about your brand, but may not be familiar with a new product or it’s uses. By reaching out to them with new information, you can not only influence a sales decision, but also show customers how your brand is going to better meet their needs.

7. Social media marketing establishes you as an authority in your industry

From joining Facebook groups to answering Quora questions, social media provides ample opportunities to demonstrate your expertise.

By answering questions, giving suggestions and sharing relevant information, you can share your knowledge and expertise.

If you use the above mentioned strategy regularly, it can  increase your brand’s reach to a great extent.

Hope that this article expanded your thought a bit on Social Media Marketing and it’s strategy

If you like this article then do share it gives me motivation to bring more such content for you all.

Comment which strategy you would use in your Social Marketing.

Digital Marketing Simplified: Complete Step by Step Guide

In recent time, we often listen the term Digital Marketing and we all think that we know what actually it is. This thinking at times limits it’s scope and possibility that complete Digital marketing can offer.

If you are wondering what digital marketing is?
Then this Mega digital marketing guide will show and answer the What,Why and How of digital marketing.

Digital Marketing covers all marketing efforts that uses an electronic devices such as computers,laptops,mobiles or internet. It is any form of marketing or advertising of products or services that involves electronic devices. Digital marketing can be done both online and offline.

Offline digital marketing simply means they require electronic device but the connection to the internet is not necessary such as Electronic Billboard,Television Advertising, Radio Advertising and many more.

Since I’ll discuss about online marketing in a separate guide,i will only summarize it.
Online marketing is referred to as online advertising or Internet marketing which requires an active internet connection. They make use of internet wireless networks and the services of the internet service providers (ISP) in reaching out to people.

Benefits of digital marketing:

  • Opportunities for growth
  • In demand skills
  • Enjoy unparalleled flexibility
  • Get paid more/Increased earning
  • Low Investment, High ROI
  • Ease of Audience Targeting

 Why digital marketing is necessary for you?

At this stage, digital marketing is important for your business and brand awareness. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands. In fact, “constant” internet usage among adults increased by 5% in just the last three years, In multiple cases, it also turns out to be more cost-effective than traditional media.

The average connected Indian user currently spends 3+ hours on the internet, esp. across the Facebook (Facebook, Instagram, Whats App) and Google (mostly YouTube) ecosystem. The share of people spending more time using electronic devices is only going up from here. Now that’s a massive change.

Types of Digital Marketing :

1. Content Marketing
2. Blog Posts
3. Affiliate marketing
4. Email marketing
5. Social media marketing
6. Search engine marketing
7. Mobile marketing
8. Search Engine Optimisation(SEO)

1. Content Marketing:

Content Marketing is one of the most important type of Digital Marketing that revolve around the management and execution of different written, engaging, downloadable and visual Digital Media Content. Creation and promotion of content for the purpose of generating traffic growth, brand awareness.

2. Blog Posts :

Writing and posting articles on topic of your choice or your interests like your hobby,travel blogs etc. will help you illustrate your experience in the field and generate organic traffic for your website. This ultimately gives you more possibilities to convert website visitors into leads.

3. Affiliate Marketing :

This is a form of results based advertisement in which you get a commission to promote the goods or services of someone’s else products or services on your website. It includes Posting an affiliate links to various platforms.

4. Email Marketing :

It is often used by Enterprises and professionals. Email marketing is used as a way to connect with their customers. It is often used to advertise content, promotions, and to guide people to the website of the company. It is one of the oldest and most effective way of advertising that is highly fruitful. Marketers often use emails for developing relationships with their potential and existing customers.

5. Social Media Marketing :

Social Media Marketing is the  most popular type of Digital Marketing that help marketers advance their brand image in a most powerful and trendy way. This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic for your business.

The channels you can use in social media marketing include Facebook,Twitter,pinterest,Instagram,LinkedIn and Snapchat.

6. Search engine marketing :

It is a paid method of insuring that your website or contents appear at a higher rank on search engine result pages (SERPs).

In SEM, you pay the search engines companies such as Google, Yahoo, Bing, Yandex etc to place your content at the top spot of their SERPs.You are allowed to choose a keyword you want to rank with them and you need to pay per click (PPC).

7. Mobile Marketing :

Mobile Marketing involves reaching customers and prospectives when they’re using the internet away from the traditional home/office desktop environment. The increased usage of smartphones, tablets and similar mobile devices has made mobile marketing a must for many online businesses.

Now, over 80% of internet users own a smartphone.So you can imagine it’s growth and importance.

8. Search Engine Optimization :

SEO is the process of optimizing your content so that it ranks higher in search engine results pages so that you drive more traffic to your website. The channels that benefit from SEO include websites, blogs, and infographics.

There are a number of ways to approach SEO in order to generate qualified traffic to your website.
These include:

On page SEO: This sort of SEO focuses on all of the content that exists “on the page” when looking at a website. By researching keywords for their search volume and intent you can answer questions for readers and rank higher on the search engine results pages (SERPs).

Off page SEO: This type of SEO focuses on all of the activity that takes place “off the page” when looking to optimize your website. It is referred as inbound links, also known as backlinks.

The number of publishers that link to you, and therefore the relative “authority” of those publishers, affect how highly you rank for the keywords you care about.
By networking with other publishers, writing guest posts on their websites (and linking back to your website), and generating external attention.

Technical SEO: This sort of SEO focuses on the backend of your website, and the way your pages are coded. Image compression, structured data, and CSS file optimization are all sorts of technical SEO which can increase your website’s loading speed.

Scope of digital marketing :

There is a broad scope of digital marketing as promoting and branding business through digital media is the fastest and effective mode of selling and marketing to focus and target mass audience.There are a wide range of digital marketing jobs out there meaning there are a massive career options.
According to Sources the average salaries of digital marketing specialists vary between countries.

Philippines: PHP 310 ,891
United Kingdom: £33,3 46
India: Rs 304 ,844
Australia: $78,786
Canada: C$50,102
Ireland: €40,604

I hope that this guide expanded your thought a bit and showed you that digital marketing matters more than Facebook ads and Social media.

FAQ’s on Digital Marketing

  • Do I need a high budget for digital marketing?

It really depends on what elements of digital marketing you are looking to put to your strategy.

If you are targeting on inbound techniques like SEO, social media, and content creation for a preexisting website, the good news is you don’t need very high budget at all. With inbound marketing, the foremost focus is on creating top quality content that your audience will want to consume, which unless you’re planning to outsource the work, the only investment you’ll need is your time.

  • How does mobile marketing fit into my digital marketing strategy?

Another key component of digital marketing is mobile marketing. In fact, smartphone usage as a whole accounts for 69% of time spent on consuming digital media in the U.S., while desktop-based digital media consumption makes up less than half

This means it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices.

Which method or type will you use in expanding your Business?

Share Your biggest picks from this guide at the Comment section!

Best WordPress Security Plugins To Protect Your Website (2020)

WordPress being a PHP and database-based CMS which is most often targeted by hackers. However, there are many WordPress plugins out there that are useful in preventing WordPress hacking.

Therefore, I have created a list of the Best WordPress Security Plugins which will assist you protect your blog from hackers.

This blog focuses on the best security plugins that your WordPress blog website should have to prevent hacking or spamming activities and improve the security system.

Why Use a WordPress Security Plugin?

There are around 18.5 Million websites infected with malware at any given time each week. An average website is attacked 44 times every day, which includes both WordPress and non-WordPress websites.

A security breach on your website can cause some serious damage.

  • Hackers can steal your data or the info belonging to your users and customers
  • A compromised website can be used to distribute malicious code to unsuspecting users and other websites.
  • You can lose data, lose access to your website, get logged out, or your data might be destroyed.
  • Your website can be destroyed or defaced, which can affect your SEO rankings and brand reputation.

Best WordPress Security Plugins:

1. Sucuri WordPress Security Plugin(Free & Paid option)

Sucuri

Sucuri is the leader in WordPress security. It is among the best WordPress security plugins on the market. They provide a basic free Sucuri Security plugin which helps you harden WordPress security and scan your website for common threats.

Features of the plugin:

  • Security Activity Auditing
  • File Integrity Monitoring
  • Remote Malware Scanning
  • Blacklist Monitoring
  • Effective Security Hardening
  • Post-Hack Security Actions
  • Security Notifications
  • Website Firewall (premium)

But the real value is in the paid plans, which accompanies the best WordPress firewall protection. A firewall helps you block brute force and malicious attacks from accessing WordPress.

Sucuri website firewall filters out bad traffic even before it reaches your server. They also serve static content from their own CDN servers.

Apart from security, their DNS level firewall with CDN gives you a tremendous performance boost and accelerates your website.

2. SecuPress Free WordPress Security

It protect your wordpress with malware scans,block bots & suspicious IPs. After installing SecuPress plugin it will allow you to run the security scanner and generates security report for your Website.

They also offer a proffesional version it is the paid version with enhanced security and it takes care of everything with automated tasks.

Most popular features that make SecuPress stand apart are :

  • Anti Brute Force login
  • Blocked IPs
  • Firewall
  • Block country by geolocation
  • Security alerts
  • Block visits from Bad Bots
  • Vulnerable Plugins and Themes detection

Everything is shown in comprehensive way. You can click on any module and edit them to make your WordPress Website anti-hack.

This is the most user friendly security plugin for WordPress.

Get the Plugin

3. Jetpack Security

If you have been using wordpress for a while you must be aware or heard of Jetpack Security plugin. It is the multi-purpose WordPress plugin by the same team who manages WordPress.

It gives you the features you require to design,secure and grow your site.These features includes customized WordPress themes,automatic social media publication as well as malware and spam protection.

It has two plans

  • Basic protection which is free version with limited security
  • Premium version which add expanded backup and automated fixes.

Here are some of those features :

  • Brute force attack protection, spam filtering,and downtime monitoring.
  • Secure login with optional two-factor authentication
  • Record of every change on your site to simplify troubleshooting
  • Peak performance and Expert support from WordPress experts

The daily automated scanning ensure that your WordPress files are clean from any infected codes. It is one of the best WordPress plugins.

Get the Plugin

4. BBQ : Block Bad Queries

BBQ is a simple, super-fast plugin that protects your site against malicious URL requests.BBQ checks the all incoming traffic and blocks bad requests containing nasty stuff and excessively long request-strings.

This is an easy yet solid solution for sites that are unable to use strong.htaccess firewall.

Amazing Features of BBQ are :

  • 100% plug-n-play functionality
  • No configuration required
  • 100% focused on security and performance
  • Blocks directory traversal attacks
  • Blocks SQL injection attacks

This is a very simple plug-n-play plugin my suggestion is to use it with Cloudflare to make the most out of it.

Get this Plugin

5. iThemes Security Pro

iThemes claimed to be a trusted WordPress security plugin.It gives you over 30+ ways to secure and protect your WordPress site. This plugin offers  a comprehensive security dashboard to monitor your WordPress website security.

Features of iThemes :

  • One-click “Secure Site” WordPress security check
  • Ban bad users and I.P
  • Rename admin account
  • Logs of security
  • Two factor authentication
  • Brute force protection
  • File permission and integrity check
  • Get a notification when a file is upload

This is an awesome plugin everything is taken into consideration. If you don’t need a firewall then this is the only plugin you need.

Get iThemes Pro

Conclusion :

Which WordPress security plugin is best for you?

You should pick one based on the hosting, architect, themes and threat level to your site. The basic essential security is recommended for every Website.

FAQs related to WordPress security plugins :

  • Do I require a Security Plugin ?

If you are using a shared hosting like Bluegeek, Hostgator it is recommended to use security plugin. In some cases if your site is under attack then it can prevent your site from attack.

  • Which is the best security plugin for Beginners ?

Secupress is the best plugin for Beginners.

If you found this article valuable don’t forget to share this.

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