Social media marketing is the fastest growing trend in the history of the world. One out of every four humans in earth has Social media account.
Social media marketing (SMM) refers to actions and techniques that focus on social networks and it’s applications to spread brand awareness or promote particular products. Social Media Marketing is the most popular type of Marketing that help marketers put forward their brand image in a most powerful and trendy manner.
This practice promotes your brand and your content on social media channels to increase brand awareness and in return drive traffic for your business.
In this guide I have discussed the best Social Media Strategy that will help you boost your business and brands reach in the trendy and effective way.
Some common terms in social media marketing:
Hashtags: By now, they are a very common term that people use to add meta information on almost all social media channels like Twitter, Facebook, Instagram, and Pinterest all use hashtags to allow you describe the subject matter of your content or mark it as part of current trends.
Content: Content is whatever you are posting. It can be a Facebook status update, an image on Instagram, a tweet, something to pin on a board on Pinterest, and so on.
Shares: Shares are all that matters on social media. It promote your content and helps to reach your content to large group of people and gain mass audience.
Engagement: This is also most often term that means that people interact with the content that you produce. It could be through a like, a recommendation, a comment, or a share.
Social media marketing usually center around:
- Establishing a social media presence on major platforms
- Creating shareable content
- Creating advertorials from customer feedback throughout the campaign through surveys.
Benefits of Social Media Marketing :
1. Social media posts drive targeted traffic.
2. Social media can increase your reach.
3. Social media marketing helps you understand your audience on the basis of :
- What products are they buying and why?
- What are their hobbies?
- What sort of posts do they like to share?
- What websites do they visit?
4. A robust social media presence builds brand loyalty.
5. The Return on Investment(ROI) on social media ads is invincible.
6. Increase brand awareness.
7. Increase website traffic
8. Creates Customer and audience engagement
Why Social Media Marketing Is Important ?
Whatever your industry, segment and audience, a considerable segment of your customers and leads are on social.
“A recent study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even among Americans 65 and older, 37% are social media users”.
Did you know that 70% of business-to-consumer marketers have gain customers through Facebook?
The survey found 57 percent rise in traffic to news sites referred from social media.
While social media marketing together is incredibly valuable and beneficial to your business growth. Your strategy may differ based on which social networks your audience spends most of their time on.
Tips on creating Successful Social Media Marketing Strategy :
1. Research and gather information about your audience
Connecting and engaging with your audience is essential in today’s marketing if you want to turn a profit business.
But, in order to do that, you must know your audience inside and out. How can you better understand your audience?Survey your audience to better grasp their problems and likes Look carefully at their demographics with the use of tools such as Facebook pixels,Google analytics etc.
Take part in conversations on forums filled with your target audience Respond to comments on your blog, and comment on other blogs with the same target audience.
2. Use the Right tools
The tools you select will determine the strength of your entire social media marketing strategy. For instance on Twitter, you can use Hootsuite to set up streams, following specific keywords associated to your industry or products. When you spot people tweeting about those products, you can direct them to your site, or explain how your product can address their needs.
3. Consider the latest trends and changes
Staying ahead of the curb and restrictions is important in social media marketing.
It’s forever changing, and algorithms are being altered almost every time Making it your job to stay on top of the latest trends and changes in social media.
4. Promotion is key to your entire strategy
You could create the most mind blowing, quality content on the web but if nobody gets eyes on it, you are not going to see results.
That’s where promotion comes in. It is the most essential strategy which helps you to be known and become familiar. You can find potential customers who don’t already know your brand.
5. Identify Your Goals
Use the Smart goal setting strategy to create the foundation for successful social media marketing which must be measurable,relevant as well as attainable.
6. Target and Reach Potential Customers
Social media marketing enables you to search out customers looking for information related to your product even if they are not familiar with your company.
This strategy can also be valuable for customers who tweet about your brand, but may not be familiar with a new product or it’s uses. By reaching out to them with new information, you can not only influence a sales decision, but also show customers how your brand is going to better meet their needs.
7. Social media marketing establishes you as an authority in your industry
From joining Facebook groups to answering Quora questions, social media provides ample opportunities to demonstrate your expertise.
By answering questions, giving suggestions and sharing relevant information, you can share your knowledge and expertise.
If you use the above mentioned strategy regularly, it can increase your brand’s reach to a great extent.
Hope that this article expanded your thought a bit on Social Media Marketing and it’s strategy
If you like this article then do share it gives me motivation to bring more such content for you all.
Comment which strategy you would use in your Social Marketing.