In recent time, we often listen the term Digital Marketing and we all think that we know what actually it is. This thinking at times limits it’s scope and possibility that complete Digital marketing can offer.

If you are wondering what digital marketing is?
Then this Mega digital marketing guide will show and answer the What,Why and How of digital marketing.

Digital Marketing covers all marketing efforts that uses an electronic devices such as computers,laptops,mobiles or internet. It is any form of marketing or advertising of products or services that involves electronic devices. Digital marketing can be done both online and offline.

Offline digital marketing simply means they require electronic device but the connection to the internet is not necessary such as Electronic Billboard,Television Advertising, Radio Advertising and many more.

Since I’ll discuss about online marketing in a separate guide,i will only summarize it.
Online marketing is referred to as online advertising or Internet marketing which requires an active internet connection. They make use of internet wireless networks and the services of the internet service providers (ISP) in reaching out to people.

Benefits of digital marketing:

  • Opportunities for growth
  • In demand skills
  • Enjoy unparalleled flexibility
  • Get paid more/Increased earning
  • Low Investment, High ROI
  • Ease of Audience Targeting

 Why digital marketing is necessary for you?

At this stage, digital marketing is important for your business and brand awareness. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands. In fact, “constant” internet usage among adults increased by 5% in just the last three years, In multiple cases, it also turns out to be more cost-effective than traditional media.

The average connected Indian user currently spends 3+ hours on the internet, esp. across the Facebook (Facebook, Instagram, Whats App) and Google (mostly YouTube) ecosystem. The share of people spending more time using electronic devices is only going up from here. Now that’s a massive change.

Types of Digital Marketing :

1. Content Marketing
2. Blog Posts
3. Affiliate marketing
4. Email marketing
5. Social media marketing
6. Search engine marketing
7. Mobile marketing
8. Search Engine Optimisation(SEO)

1. Content Marketing:

Content Marketing is one of the most important type of Digital Marketing that revolve around the management and execution of different written, engaging, downloadable and visual Digital Media Content. Creation and promotion of content for the purpose of generating traffic growth, brand awareness.

2. Blog Posts :

Writing and posting articles on topic of your choice or your interests like your hobby,travel blogs etc. will help you illustrate your experience in the field and generate organic traffic for your website. This ultimately gives you more possibilities to convert website visitors into leads.

3. Affiliate Marketing :

This is a form of results based advertisement in which you get a commission to promote the goods or services of someone’s else products or services on your website. It includes Posting an affiliate links to various platforms.

4. Email Marketing :

It is often used by Enterprises and professionals. Email marketing is used as a way to connect with their customers. It is often used to advertise content, promotions, and to guide people to the website of the company. It is one of the oldest and most effective way of advertising that is highly fruitful. Marketers often use emails for developing relationships with their potential and existing customers.

5. Social Media Marketing :

Social Media Marketing is the  most popular type of Digital Marketing that help marketers advance their brand image in a most powerful and trendy way. This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic for your business.

The channels you can use in social media marketing include Facebook,Twitter,pinterest,Instagram,LinkedIn and Snapchat.

6. Search engine marketing :

It is a paid method of insuring that your website or contents appear at a higher rank on search engine result pages (SERPs).

In SEM, you pay the search engines companies such as Google, Yahoo, Bing, Yandex etc to place your content at the top spot of their SERPs.You are allowed to choose a keyword you want to rank with them and you need to pay per click (PPC).

7. Mobile Marketing :

Mobile Marketing involves reaching customers and prospectives when they’re using the internet away from the traditional home/office desktop environment. The increased usage of smartphones, tablets and similar mobile devices has made mobile marketing a must for many online businesses.

Now, over 80% of internet users own a smartphone.So you can imagine it’s growth and importance.

8. Search Engine Optimization :

SEO is the process of optimizing your content so that it ranks higher in search engine results pages so that you drive more traffic to your website. The channels that benefit from SEO include websites, blogs, and infographics.

There are a number of ways to approach SEO in order to generate qualified traffic to your website.
These include:

On page SEO: This sort of SEO focuses on all of the content that exists “on the page” when looking at a website. By researching keywords for their search volume and intent you can answer questions for readers and rank higher on the search engine results pages (SERPs).

Off page SEO: This type of SEO focuses on all of the activity that takes place “off the page” when looking to optimize your website. It is referred as inbound links, also known as backlinks.

The number of publishers that link to you, and therefore the relative “authority” of those publishers, affect how highly you rank for the keywords you care about.
By networking with other publishers, writing guest posts on their websites (and linking back to your website), and generating external attention.

Technical SEO: This sort of SEO focuses on the backend of your website, and the way your pages are coded. Image compression, structured data, and CSS file optimization are all sorts of technical SEO which can increase your website’s loading speed.

Scope of digital marketing :

There is a broad scope of digital marketing as promoting and branding business through digital media is the fastest and effective mode of selling and marketing to focus and target mass audience.There are a wide range of digital marketing jobs out there meaning there are a massive career options.
According to Sources the average salaries of digital marketing specialists vary between countries.

Philippines: PHP 310 ,891
United Kingdom: £33,3 46
India: Rs 304 ,844
Australia: $78,786
Canada: C$50,102
Ireland: €40,604

I hope that this guide expanded your thought a bit and showed you that digital marketing matters more than Facebook ads and Social media.

FAQ’s on Digital Marketing

  • Do I need a high budget for digital marketing?

It really depends on what elements of digital marketing you are looking to put to your strategy.

If you are targeting on inbound techniques like SEO, social media, and content creation for a preexisting website, the good news is you don’t need very high budget at all. With inbound marketing, the foremost focus is on creating top quality content that your audience will want to consume, which unless you’re planning to outsource the work, the only investment you’ll need is your time.

  • How does mobile marketing fit into my digital marketing strategy?

Another key component of digital marketing is mobile marketing. In fact, smartphone usage as a whole accounts for 69% of time spent on consuming digital media in the U.S., while desktop-based digital media consumption makes up less than half

This means it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices.

Which method or type will you use in expanding your Business?

Share Your biggest picks from this guide at the Comment section!