Are you looking for easy, step-by-step guide on how to start a blog?
If yes, then this post will help you to do so.
What is a blog?
Jump Ahead To:
In short, a blog is a sort of website that focuses mainly on written content, also referred as blog posts.
In popular culture we most frequently hear about news blogs or celebrity blog sites, but as you’ll see in this guide, you can start a successful blog on any topic.
Starting a blog is not complicated at all but all you need some guidance which helps you to start a blog.
So why would you start a blog?
There are so many benefits if you start your blog and grow it, Here are some Benefits of blogging :
Make money from home-Blogging are often quite lucrative if done correctly. The top bloggers in the world obviously earn quite a bit, but even a part-time blogger can expect to form a pleasant amount if things are done correctly. The best part about it is that blogging is a sort of passive income, since you can spend just a couple of hours a week writing a blog post and then continue to make money from it long after the blog post is written.
Share your story- A blog allows you to possess a voice and be heard. You can share your story with the whole world if you so choose. One of the most common ways blogs are used are as a diary where the blogger writes about their daily experiences so that friends, family, and others can all be a part of their lives.
Find a community- Blogging at its heart is interactive. You write a blog post and other people share their opinion on it. This is a great way to connect with people that have an interest in the same things as you are. Blogging allows you to teach these people based on your experience, and it gives you the opportunity to learn from your readers as well.
How to Start a Blog in 6 Steps
Step 1: Pick a blog name
The first step is to find a good blog name is choosing your topic.
A good blog name should be descriptive so that potential readers can instantly tell what your blog is about just from the name.
If you are blogging about one specific topic then you will definitely want to incorporate that in some way in your blog name. Try to not get hung-up on just one word though. For example, a cooking blog doesn’t necessarily have the word “cooking” in it. The words “food”, “recipes”, and “meals” would also let people know that your blog is about cooking.
If you’re not sure what to blog about, there are a couple of ways to find out good blog topic :
Hobbies & passions- Hobbies or other interests you are passionate about are a great place to start out. Cooking, travel, fashion, sports, and cars are all classic examples.
Life experiences- Everyone has lessons they learned through life experience. Sharing this knowledge can be incredibly helpful to others in similar situations.
A personal blog- A private/personal blog is a blog all about you. This will include a variety of topics, from things you do on a daily basis, to random thoughts and musings. This is a great way to share your thoughts with the world without having to stick to just one topic.
So, How you can find a perfect name for your blog
You have to focus on these two factors to find out the perfect name for your blog.
See that you make money from that
Is that name have good volume of keywords or not?
Are you interested to work on that name/niche?
Can you solve others problem with your writting on that niche/name?
Step 2: Good Domain for Your Blog
Selecting the website domain is not very tough and you can easily select a perfect domain name for your new blog.
If you decided your domain name so you can skip this.
Here are 3 tips which help you to find your domain –
Keep it Short & Simple – Try to keep your domain as short don’t make it too long because it’s difficult to pronounce and try to keep your domain name simple because it’s easy to remember like Techno-Amnj
Use Keyword – You can use your main keyword in your domain which helps you in SEO.
Don’t Use Numbers– You can’t use numbers in your domain because it’s difficult to remember the numbers.
If you can’t figure out the domain name for you after the tips so you can find domain name by using LeanDomainSearch and many other tools.
Step 3: Choose a Hosting For Your Blog
For starting a blog you need to have web-hosting and domain.
The domain name is the name of the website which readers types in the browser. Like www.techno-amnj.in
Aweb hosting is a place where your all files of your blog are stored.
Now, you may have the question which hosting is best for you?
SiteGround is the best hosting for beginners and there support and service are great and very reliable, It’s also not very costly like other hosting.
Steps to purchase hosting and domain for your first Blog –
I recommend you to go with a startup plan because it has more features.
2. Choose Your Domain
Pick your domain name which is easy to understand.
Example if you planned to open food blog and you decide the blog name as food bazar so you can go with foodbazar.com.
3. Fill Your Account Information
You have to fill your information for your account.
4. Enter Your Credit/Debit Card Information
You have to fill your credit/debit card details to purchase domain and hosting
5. Confirm The Conditions And Let Get Started
You have to confirm there terms and conditions,
After that, you have to click on the check-out button. It will take a few minutes to the SiteGround to proceed with the details.
Step 4: Set up your WordPress blog
Here in this part I will show how you can set up your WordPress site to make it live on the web.
Firstly, you have to go to your siteground account, If you already purchased it so you can see the similar interface after login to your account:
You have to select the start of a website option to make a brand new website.
Then, you have to click on the WordPress which you want need to install.
Click on the WordPress software to install to your website. After that you have to fill some login details about your website:
This information is really important so I recommend you to make a note of the same.
After filling out all the information,
Then you have to click on the complete button to proceed with the process.
It will take a few minutes to finish setting up your WordPress website.
Now, click on the proceed button to go on customer area:
Now, click on my account button on the menu and click on the installation tab:
Now, click on the Go to Admin Panel to visit your new blog admin dashboard.
Now, you will redirect to your WordPress dashboard after that enter your login details which you choose during the installation and click on the login button
That’s it you just complete the setup for your first WordPress website, remember this a mail will also be sent for the same at your mail address.
Step 5: Choose an Attractive Theme
After installing wordpress the next important step is to install attractive themes.
In blogging, designing the blog matters because if you don’t have a great design so you are losing a lot of traffic and audience. Good design helps to build more trust towards your readers.
In your wordpress inventory, there are lot of free themes that are available for you but I don’t recommend you to go with that themes because these free themes are easy to hack and by this, you will lose your all website data.
If you want to do blogging as a business so invest in themes and plugins because of this the best investment on your blogging journey. I see many bloggers don’t invest in this type of thing and face many critical issues later.
So which theme is best for you?
I use GeneratePress which is the lightest theme (under 50KB) and loads your website fast and also I liked the design of this theme and many pro bloggers are using it because it’s easy to design.
There are a few more themes which I can suggest you but before that let me tell you the Few things which you keep in your mind while purchasing a theme –
Make sure that premium themes which you are purchasing are lightweight and easy to use.
Check that the theme is compatible with your latest wordpress version.
Always check that the is must be responsive.
Some of my Recomendations :
Astra Pro – Astra Pro is lightweight and easy to customize the theme. This theme is like a Generatepress but they have a lot of features which is not available in generatepress and You can make your homepage attractive and responsive too using elementor with that.
GeneratePress – GeneratePress is the theme that I also like and for me, it’s work good so far because this theme is easy to customize so anyone newbie can customize it. The support of this theme is amazing. If I want to choose themes from all above I choose generatepress because of their stunning looks.
After picking theme now it’s time to install that theme on your blog.
For installing any WordPress theme on your blog just follow these below steps:-
First of all, you should be logged on your wordpress dashboard ➡ appearance ➡ themes
1. In the themes section, you will find various free themes but if you already have so click on the add new button.
2. Click on the upload theme and upload your theme zip and activate that theme on your blog.
Finally, you installed and activated your preferred theme into your blog. Installing a theme is an easy task but the main and important task is to customize that theme.
So if you want to customize your theme so click on appearance ➡ customizes and now you can able to customize your theme.
Step 6: Some Essential Plugins for WordPress
WordPress without plugins is nothing because plugins are necessary to (Optimize your content, for SEO, Speed and many more). There are lots of plugins on wordpress but there are some plugins that I am currently using and making such things on autopilot.
Want to know the list of my favorite plugin?
So, here is the list of my plugins which I am personally using almost in all my website –
Elementor or Thrive Architect– These are the page builders for designing any page. These plugins allow you to create your dream landing page by just drag and drop. I use both and they are very lightweight to use and helps me to create a stunning page.
Rank Mathe SEO – SEO is important to rank and drive a lot of traffic. Rank math is the new SEO plugin that becomes a favorite for every blogger now.
WP Rocket – You already know that speed is one factor to rank on google. So wp rocket is the plugin which helps you to optimize your full website and make it faster. I strongly recommend you to buy this plugin. If you are looking for the alternative of this so you can go with autoptimize.
iThemes Security – Security is the no.1 priority, Many times somebody tries to hack your website so this plugin helps you to secure your entire website. Using the security plugin is essential to keep your blog safe.
UpdraftPlus – Backup of your website is necessary although your siteground keeps website backup daily. But for more security, I use this plugin to backup my website daily. This plugin helps you to backup your full website and you can restore that data whenever you need it.
Social Snap Pro – Social snap is a social sharing plugin, I like this plugin so much because they help to drive traffic from mediums like – Facebook, Twitter and many more platforms.
These are the top plugins which I almost used in my all website to run them properly.
Some Ways to Make Money Online(Bonus Tip):-
This is the bonus part for you all where I shared some ways which help you to make money from your blog.
There are several ways with which you can use to make money from your blog.
In this part, we will discuss some ways which you can use to make handsome money from your blog :
Affiliate Marketing: This is one of the awesome methods for making money online. In this, you have to promote other products on your blog and if you get a sale of that product so then you will get a commission from the product owner.
Advertising on your blog: Most of the common ways every blogger uses this to monetize their traffic and make money out of it. Many bloggers are using it and making a decent amount of money.
Two main websites – Adsense and Media.net, You can apply to there program and make money from there.
Selling your own course or product: If you know how to sell anything so you can create your course and sell to your readers but before that, you have to build trust towards your audience.
FAQ’s On How To Start a Blog
1. How much does it cost to Start a Blog?
For starting a blog it cost you around 3.50$ a month from the siteground but I recommend you to go with one year plan to get a special discount.
2. How to start a blog and get paid?
In this guide, we already tell you how to start a blog in 2020 and for getting paid from your new website you can use Google Adsense, Affiliate marketing and many more earning methods.
3. I started my blog but how can I get traffic?
Traffic works like a motivation for newbie bloggers so if you are confused about how you can get traffic.
A significant step in becoming a profitable affiliate marketer is to decide the right Affiliate Products to promote. You need to make certain that you choose something that your audience wants, that has a good reputation behind it, and is made by somebody you trust.
After all, if people purchase it due to your recommendation, it must be good so that your audience have faith on you.
Once you have your own defined audience and figured out their wants and needs, the subsequent task is the place and methods to discover related to Affiliate Products to doaffiliate marketing so as to generate profits? This is what I’m going to tell about in this article.
The first place you may head down is what most gurus have been preaching to their college students.
For your info, ClickBank is among the many largest on-line market in promoting digital and knowledge merchandise as within the type of e-books, video tutorials, software program and web site templates be it HTML or WordPress.
They vary something from Arts and Entertainment, Business and Investing, Health and Fitness to Self Help and many others.
Registering for ClickBank is free and simple.
However with a purpose to earn your first commissions, you might want to generate at the very least 5 gross sales on the time of me scripting this earlier than given the choice to obtain checks delivered to your house or direct deposits into your checking account.
More Niche is a direct competitor to Market Health.
The only difference is that they not only offer you the tools and resources as in graphics, landing page templates, articles, free guides and ads, they also provide you with an affiliate manager who will guide you through if you are new to this entire internet marketing world.
Here you also have the choice to receive checks, direct deposits or payment via PayPal.
These are the 5 important places I channelled my efforts.
You may also use your due diligence to find others just by typing your niche followed by affiliate networks in Google.
Thanks for reading the full article on How to find Affiliate Products to promote if you found this article helpful please share with others on social media.
Web Hosting is one of the important component for any website choosing the best web hosting boosts your sales and increases your chance for ranking higher in SERP’s. This tutorial is about explaining what is Best WordPress Web Hosting, and how to find and use the best solution for you.
Let’s Get Started
What is a Web Hosting?
A Web Hosting service allows way to publish your website in Internet, and depending on its type it could be Shared, VPS, Dedicated, Managed, Cloud or Reseller.
Types of Web Hosting
Shared – The most popular and cheapest one, and it means that on one web server could be stored hundreds or even thousands of websites. In most cases all the websites shared the server resources and use a single IP address. This is a great way to get started and typically you’ll have some storage, bandwidth or monthly visitors limitations. Also, you’ll not have direct server memory access and you’ll not be able to use memory caching, so you should use hard disk caching instead.
This type of service is excellent choice for a small personal blog, business or eCommerce website with a low traffic.
VPS – Virtual Private Server is more advanced solution which means that you’ll receive your own server, more resources and direct memory access, so you could use memory caching for your website. Typically on one physical server there are between 2-20 VPS and each of them has dedicated RAM and CPU resources.
You’ll have remote desktop and could install what applications you want. This type of service is a good choice for a website which needs more disk space and bandwidth and also has a higher traffic.
Dedicated – This is the most advanced and powerful solution and the main difference with VPS is that you’ll have 100% of the server hardware resources. It is a perfect choice for big eCommerce projects with a huge traffic or if you need to get space many smaller websites.
Typically you should manage the server yourself (installs, updates, backups), so you should have admin knowledge or to hire administrator for these tasks. The other option is to get a Managed Server service.
Managed – If you would like the provider to manage the installation, setup, backups, security and updates then this is the right solution for you. They also will tune up the installation to achieve higher performance. Cloud – if you expect high traffic growth of your website or blog then the cloud service is a good choice. With it you could scale your resources as RAM and CPU usage on the fly.
Reseller – This is a good choice for web agencies and developers which manage the projects of their clients. The plan could be even “white label” which means that you’ll look as the provider.
8 Criteria for Choosing a Good Web Host
There are several things you should take into account when choosing a Best WordPress Web Hosting for your business.
Reliability and uptime
Let’s take it one by one and see exactly what each above item means.
Reliability and Uptime
This the ability of the hosting company to provide stable, fault tolerant infrastructure with good uptimes. Most Web hosting companies say they offer 99.9% uptimes, but this is not true for all of them. In other words, uptime means the percentage of time that the host is accessible via internet.
And as I previously mentioned, most say they offer 99.9%, but sometimes the server may suffer some restarts and planned or unplanned maintenance. This usually happens in any web hosting environment.
Depending on how larger your site is, you may pick up a more or less storage. If you have a basic site and need about 10 to 20 email accounts then you do not need more than 1GB of disk storage.
However if you intend to connect your email address with Outlook, and you do no want to keep messages on your server but only on your local computer, then there will be more free space available. Please see more details on choosing hosting package which best fits your site and business.
Bandwidth, called also data transfer, is the amount of traffic allowed from and to your site and the rest of the internet. If your site site has large traffic then you would need more bandwidth. You can read more details on how to choose a hosting package
A secure web hosting server means that the server uses latest technologies and software, scanning systems and networks for disallowing hackers, invaders or spammers to create server issues.
In the last years, there are many hosting companies offering backups, monthly, weekly or daily, to websites and database installed on their server. Make sure your chosen web host offers free backup service so you be sure that your website can be restored easily if it gets hacked or accidentally deleted.
This is when you have a small site, you buy in the first year a small package hosting, and then, after your online business grows and site becomes larger and with higher traffic, you need to upgrade to a better hosting package, with larger disk storage and bandwidth. You should be able to do this change without any issue from the hosting company, and with minimum downtime for your site.
You always should rely an good support, by email, chat or phone from your web hosting company. They should answer you in maximum 48 hours to your questions, and their ‘answer’ should be easy to understand and useful for you.
The last but not the least is the price for the hosting package. Read, compare and then decide upon what you should buy. Take care because more often than not, cheaper does not mean the better.
How to Choose a Good WordPress Web Hosting
There are multiple ways to check the quality of the services provided by a web hosting company from which you intend to buy Web Hosting services. Here are a few things that you can do to check if the web host that you are looking at is worth your time.
Check the customer testimonials
One way to check the features listed on the left hand side is to check their testimonials, on their site and better yet on web hosting review websites. And you can see there what other customers hosted on their servers have to say about the web hosting services.
Ask for referral from friends
Another good solution is some referral you may have, from friends or other people on the internet, that used their services for a longer period, let’s say more than 6 months or so.
Beware of web hosting companies that promise too much
It’s not very difficult to find a good web host. But you should be aware that most of the big hosting companies usually overestimate (or “oversell) their services by offering “unlimited disk space” or “unlimited bandwidth”. Usually, this is not true in shared hosting case. In dedicated hosting case, it may be true.
In shared hosting, if a web hosts claim to offer 500GB of disk space, for example, and you upload your personal files (not related to your website), they may get deleted the following day. This is usually specified in the web host’s “terms and conditions,” typically buried in some legalese text and in fine print.
The terms and conditions of use usually state the server may be used for website purpose and not for other type of documents.
Look at smaller hosting companies as well
Sometimes, smaller web hosting companies can offer better services than the big hosting companies. A simple reason would be that big hosting companies have thousands, hundred of thousands or even millions of customers, difficult to manage with. Moreover, no matter if they have many servers, usually their servers maybe overloaded, and due to this reason, the server may crash. Or, in some cases, it may affect your website loading time.
Check for freebies or setup help
Also take into account if the web hosting company offers free installation and/or setup for your site.
Check sample sites hosted by the web host
Before taking the final decision, just browse some websites hosted on that specific server and see how fast the web pages load. Use a reverse IP checker, such as Rank Checker, to determine what other sites are being hosted by a particular web host. This will give you an idea of how speedy their servers are.
Bluehost is a leading Web Hosting solutions company. Since our founding in 2003, Bluehost has continually innovated new ways to deliver on our mission: to empower people to fully harness the web. Based in Orem, Utah, they provide comprehensive tools to millions of users throughout the world so anyone, newbie or pro, can get on the web and thrive with our web hosting packages. Their vast team is dedicated to helping customers around the clock, 24/7 to provide the best web hosting company to their customers at all times.
Variety of Hosting Plans: Bluehost offers shared, VPS, dedicated and cloud hosting as well as options like managed WordPress hosting, giving you the flexibility to easily scale your site to your changing hosting needs.
Good Refund Policy: Bluehost will give you a full refund if you cancel within 30 days, and pro-rated refunds if you cancel beyond that period.
Bluehost pricing starts at $2.95 per month.
No Uptime Guarantee: Bluehost doesn’t offer you compensation for any prolonged or unexpected downtime.
Unlike some of its competitors, Bluehost charges additional fees if you want to migrate pre-existing websites or cPanel accounts.
SiteGround is one of the Best Web Hosting company and there support and speed is fantastic, Currently, I’m using it and it’s gives me super fast speed than another hosting. Their hosting platform is built on Google Cloud and uses its ultra-fast network and SSD persistent storage.
On top of it they add their own server setup with multiple custom speed optimizations. Basically siteground provides a daily backup so you don’t need to worry about to take a backup every day or week. If you need backup to restore it so you can call or chat there support to get a full backup of your blog.
HostGator is a global provider of Web Hosting and related services. Founded at Florida Atlantic University by Brent Oxley, HostGator has grown into a leading provider of Shared, Reseller, VPS, and Dedicated web hosting. HostGator is headquartered in Houston and Austin, Texas, with several international offices throughout the globe.
They come up with three plans mainly the Hatching plan, the Baby plan, and the Business plan. Get Additional 50% off Use Coupon Code (SUNSHINE)
The hatching plan includes for single user domain follows by disk space and Bandwidth with SSL certificates.
The baby plan is a more popular plan because it has unlimited domains feature. The plan best suits for full-time marketers of the internet. The plan gives you access to unlimited disk space, unlimited bandwidth together with shared SSL certificates.
Finally, the business plan is for highly professional people with heavy traffic on their websites. This plan is the upgraded version of the baby plans with additional features such as toll-free number and also a private IP address with SSL certificates.
HostPapa WordPress Web Hosting is an established web hosting company providing reliable and eco-friendly web hosting. It is the answer to small to medium size businesses.
The privately owned web hosting company located in New York and Canada provides hosting packages that make it simple to use for small businesses as well as for ordinary people. You can enjoy skilled and high powered services at very reasonable price.
Advanced Security Features: HostPapa covers all its hosting plans with firewall protection, constant monitoring, and intrusion detection.
Free Domain Migration: HostPapa assists you in transferring your pre-existing website, free of charge.
Free Marketing Credits: All plans come with $200 worth of marketing credits so you can start building your brand instantly.
Money-Back Guarantee: You’re eligible for a refund if you decide not to continue with HostPapa within 30 days of sign-up.
No uptime guarantee.
HostPapa’s plans tend to be higher.
HostPapa doesn’t offer you the option to use Windows-based hosting for any of their packages.
HostPapa is easy to use, client-service oriented and 100 % environment-friendly. It issues green certification for the websites it is hosting from numerous environmental entities. HostPapa web hosting plans features the use of reliable servers which make HostPapa hosting services dependable.
A complete backup plan for a certain web hosting account is done weekly while a manual backup serves as an option. A 24/7 technical support of this web hosting service is extremely reliable.
FAQ’s on Web Hosting
How will you know a good web host?
A good web host should be able to meet all your site’s requirements. It should have an excellent support for its customers on a 24/7 basis. A web hosting plan with less than 5 GB of bandwidth is not sufficient enough as it is common wit that the more bandwidth you have the more visitors your site can handle. Most web hosting companies now offer unlimited bandwidth, unlimited emails, unlimited hosting space and host unlimited domains.
Is there a guarantee against server down time?
There is no web hosting company that can guarantee 100% uptime. There is just no way of knowing if and when a server can go “off”. Even the best and biggest multi-million dollar sites have their shares of downtime due to unforeseen events. The best thing that you can do is look for a web host that has an Uptime guarantee of 99.99%.
What are subdomains?
Subdomains are third level as domains are second level while the .com,.org, .net and more are first level. Subdomains are mostly used to build up the domain name but in a way its content separate and distinctive from the domain or main brand. For example www.weather.yahoo.com where weather is the subdomain, yahoo the domain.
What is WHOIS?
WHOIS is a database of information about domain name registrations and registrants in .com, . org, .edu, .net and cctld or country code top level domains. The following information are provided:
• domain name • registrar • WHOIS server • referral URL • update date of registration • creation date • expiration date
The name, address and telephone number of the registrant may or may not be visible as the case may be. In most cases it is the registrar who keeps this vital information.
I hope that this guide has helped you on choosing a Best WordPress Web Hosting for your blog or business if it helped you in any way please share with your friends and within your contacts who you think will benefit from this guide
When it comes to making money online, affiliate marketing is considered as the best approach, that could be learned by anyone. It is one of those segments of online marketing, that doesn’t require any degree or formal schooling.
One of the common challenges faced by new affiliates is not knowing where to start. When you’re faced with the prospect of finding a niche, building a website, and driving traffic to it, all of that work can seem overwhelming and rewarding.
Want to know what affiliate marketing is and how to get started?
Keep reading to Learn everything about affiliate marketing and tips to get success in the same.
Today, In this guide I have outlined a few simple and essential tips to help you organize your thoughts and launch your affiliate marketing business the right way.
What is Affiliate Marketing?
Jump Ahead To:
A web based marketing process mostly using automated systems or specialized software in which a business rewards their affiliate for each visitor,customer or sale which is brought about as an outcome of the affiliate’s marketing efforts.
In most cases the reward is Monetary in the form of monthly commission. If your readers/traffic buys anything by clicking your affiliate link, you will get a commission.
Still Confused what affiliate marketing Is?
In Simpler words, Affiliate Marketing is the form of digital marketing wherein you refer someone to a product and when that person buys the product on your recommendation you receive a reward for that in the form of commission.
Affiliate Marketing Options:
There are two affiliate marketing options:-
1. Host an affiliate program: It refers to hosting an affiliate program on your website so others can join your affiliate networks and sell your products on their websites. They will earn a commission for each sale and you will sell more products through them.
This is the best solution for those who have a products to sell- imagine your products are advertised for free on thousands of websites across the globe.
2. Join an affiliate network: It means joining an affiliate network and sell others products on your website for which you will earn a commission on each sale. You pay nothing for that.
Hosting your own affiliate program has some challenges as it does requires some knowledge,maintenance and administration. You need to track referrals,sales,commissions and the data about each affiliate.
Common Terminologies Associated with Affiliate Marketing :
Affiliates: Content creators and publishers like you and me who are using affiliate program links to promote and do sales.
Affiliate marketplace: There are many marketplaces like Shareasale, Commisson junction, and Clickbank. These marketplaces work as central databases for affiliate programs in different niches.
Affiliate software: Software employed by companies to make an affiliate program for their own product.
Affiliate link: Special tracking link offered by your affiliate host to track the progress of your affiliate promotion.
Affiliate ID: Identical to the affiliate link, but many affiliate programs offers a unique affiliate ID which you can add to any page of your site.
Payment mode: Different affiliate programs offer different methods of payment.Example: Cheque, bank transfer, PayPal, and others.
Affiliate Manager/OPM: Many companies have dedicated affiliate managers to assist publishers earn more by giving them optimization tips.
Commission : The amount or percentage you will be receiving as an affiliate income from every sale.
Custom coupons: Many programs allow affiliates to prepare custom coupons which will also work to track sales.
Here is how Affiliate Marketing works in 4 simple steps:
You join an affiliate program
You pick a product to promote
You will get a unique affiliate link for that product
You share the link through Social media, Blog, YouTube videos,Website or any other form
When someone makes a purchase through your referral link, you earn an affiliate commission.
01 Online Shopper decides to buy an item
02 He/She lands on an affiliate site
03 Through affiliate link he/she is redirected to merchant site
04 The shopper finally makes the purchase and the merchant/host affiliate rewards the affiliate for his/her efforts.
Importance of Affiliate Marketing
Affiliate marketing is important because it is pretty easier than establishing your own company and creating your own products. Your products must be proven and tested to ensure quality and draw interest from buyers. It also demands more responsibilities than what is needed in affiliate marketing.
How to Start Affiliate Marketing for Beginners?
You can get started with Affiliate marketing in many ways.
Here are a few Steps to Get Started :-
Start a blog Select a profitable industry and then pick a niche/topic for your blog.
Choose the affiliate products that you want or can promote.
Create content around those products drive traffic to your website/affiliate post.
Use email-marketing strategies to get email of visitors.
Focus on driving more traffic and repeating the process.
Tips to Consider for Driving Good Traffic :
1. Offer customers timely,relevant content and promote affiliate offers that will help customers solve a particular problem. This will make your site more valuable and ensure your customers come back to you.
2. Know the products you are promoting and do not offer customers too many things at once. You will attract quality traffic by providing fewer, more trustworthy recommendations.
3. Where possible work closely with the merchants you are promoting to figure out what works best for them. It is likely they will have insights that will help you and your campaigns.
4. Try different layouts and determine what works best and fine tune your campaign to maximize efficiency and profits.
Here are a few ways to find New Affiliate Programs:
Affiliate Network and marketing platform: There are affiliate networks and marketplaces that would help you find new affiliate programs.
Affiliatizer: This is a chrome extension that would assist you find the new affiliate program.
Competitor analysis: Analyze the top websites in your targeted niche, and make a list of affiliate products they promote. This will help you find high value and profitable affiliate products.
Mistakes to Avoid in Affiliate Marketing :
1. Don’t sell or try to sell an unsalable product in greed of big commission. 2. Buying traffic that fails to convert into sales. 3. Advertising in wrong places 4. Selecting product not related to your niche or which are off topic.
Affiliate Marketing Success Tips:-
Tip #1: Focus on Gaining Your Visitors’ Trust
Today’s web users are savvy and a bit cynical. When they see an affiliate link, they know it means someone is trying to make money. And when they see that your site is a thin attempt at collecting quick commissions, they’ll move right along to another site. And that means you’ll miss out on commissions.
To overcome that challenge, it’s important to gain the trust of your audience. If you believe in the product you’re offering, and can convince your audience of your belief, you’ll succeed.
Do this by providing helpful, valuable and original content, content that’s good enough for your readers to share. If your readers are sharing your content and telling their friends, you know you’ve gained their trust.
Tip #2: Choose the Right Topic
Many beginners start by choosing the products with the highest amount of sales and commissions. Unfortunately, in this scenario, they rarely know much about the products they’re offering.
When you’re starting off, chose a niche you know about. You’ll find it easier to create content and engage your readers. If you’re an expert in babysitting or dog training, find an affiliate product that complements that subject. And then provide your readers with content that’s based on your expertise.
Tip #3: Be Transparent
As we mentioned earlier, people are savvy. And if you try to hide your status as an affiliate, they’ll see right through you. Make sure you tell your readers when you’ll be making a commission on the products your recommend. This will go a long way to earning their trust.
And in addition to your visitors, the U.S. Federal Trade Commission requires that affiliate disclose their status as an affiliate. Make sure you follow best practices in your affiliate disclosure statement.
Tip #4: Choose the Right Niche
While it’s important to choose the right niche, it’s also important to choose a niche that isn’t overcrowded. If every Google search related to your niche is returning pages and pages of affiliate websites, you might find it exceptionally hard to compete. When you’re choosing a niche, you’ll want to balance the need to find a niche that you know with a niche that isn’t overloaded with competition. (One of the best tools for understanding competition on the web is the Google Keyword Tool).
Tip #5: Be a Geek
While you want to know more about your niche than you know about web programming, a little knowledge never hurt anyone. Make sure you know enough about running your site so that you can be fresh, up-to-date, and responsive to fast-moving trends.
Tip #6: Stay Focused on Your Work
Regardless of what the gurus are telling you, affiliate marketing is not an easy get rich quick scheme. It requires focus, dedication … and a lot of work!
Be sure you stay focused on achieving results. Don’t let yourself get distracted or discouraged as you’re working to develop traffic to your site. And once you’ve got steady traffic coming in, don’t think that it’s time to go on autopilot. Keep working, and you’ll keep getting better results!
How much does it cost to join an affiliate program?
There is no charge for joining an affiliate program, however, your total cost depends on what promotion strategy you are using. For example, a blog post doesn’t cost a penny, but Pay Per Click marketing, email marketing,comes with various price.
Affiliate marketing and AdSense: Can we use both?
Yes, you can use both as affiliate marketing does not violate any AdSense Terms Of Service. In fact, according to me, affiliate marketing works better than Adsense.
Affiliate marketing is one of the oldest and effective method of making money through your blog or website. Success in Affiliate marketing as with anything else requires patience and a continued effort to learn and adapt to what works
Affiliate marketing is not a get rich quick scheme you need to have patience and dedication but considering the opportunities it can bring to you is worth the time and effort. It’s the best way to generate income.
If you found this guide helpful do share it with your friends and within your contacts.
SEO stands for Search Engine Optimization. SEO is a process that you apply to a website to increase it’s rank and traffic from organic searches. When you optimize your website it has a greater chance of appearing in search engine top results which subsequently increases the traffic to your site.
In simpler words SEO refers to the techniques and methods that you apply to rank high on the organic search in the unpaid section.
There are two Sides of SEO you need to choose yours right now.
Black hat and white hat
Jump Ahead To:
Black Hat SEO : It focuses on optimizing your content only for the search engine, not considering humans at all. Since there are various ways to break the rules to get your sites to rank higher, these leads way for black hat SEOs to make a few thousands of dollars fast.
Ultimately resulting in spammy, crappy pages that often get banned very fast.
White Hat SEO : The correct and standard use of search engine optimization techniques is known as white hat SEO helps put your site link at top of search results page(SERP) subsequently driving more traffic to your site.
Grey Hat SEO : It is the practice of using technically legal methods to enhance your site rankings, but which are ethically illegal, and could one day become black hat. Think of it like legal highs.
They might be legal today and get you high, but in a couple of years time you could get punished for using them when the law changes to catch up with the new compounds and algorithms.
The reason Grey hat SEO is least known about is that as soon as the search engines become aware that people are using these techniques, they take steps to prevent them, which turns a grey hat technique into a black hat technique.
White Hat SEO Techniques
Like there are techniques which need to be avoided, there are also certain methods which are highly recommended to follow to make your website Search Engine friendly.
These techniques are called White Hat SEO techniques and are helpful for the SEO professionals to keep away from wrong methods of working :
Non-Deception :- First and foremost feature of White Hat SEO technique is avoiding duplicity, what so ever it may be. You must provide original copies of your website to both bots/crawlers and visitors.
Follow search engine Webmaster guidelines :- SEO techniques, with no doubt are done for improving search engine performances of websites, which makes sure that website achieves its objective. But in achieving this target you must abide by the guidelines of the search engine, violating which may be very expensive. You can browse official Google webmaster guidelines here.
Serve visitors :- White Hat SEO technique clearly mentions that contents or images used in websites must be created for visitors and it should not be manipulated in any way to satisfy search engine needs or results.
Create quality content :- Contents are one of the important aspect of SEO techniques, which leaves negligible space for poor quality or duplicate content. Any SEO professional must use good quality content for search engines and visitors, which are informative and helpful. Check out attributes of high quality content.
Now that you have understand the term “SEO” Let’s move forward on how search engine works..
How do search engine Works?
Google scans and index billions of pages. Search engine find content with the help of Googlebots crawling and indexing of the pages. An algorithm works in real-time to bring you what that search engine considers the “best” result.
Organic Vs Paid Results
Organic search results cover more digital real estate,they appear more credible to savvy searchers, and receive way more clicks than paid advertisements.
Of all US searches, only ~2.8% of people click on paid advertisements.
While paid advertising like social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. Paid search results are ads that appear on top or beneath the organic results.
How does google find best results?
Website and web pages are ranked on the basis of relevancy, authority, quality of content. SEO works by optimizing your site for the search term that you want to rank for, whether it’s Google, Bing, Amazon or YouTube.
About 71% of all traffic originates from a search engine.
What is SEO Methodology?
SEO methodology is a process that you use while implementing SEO to organically increase ranking.
How do pages show up in search results?
The search engine job is to organise the world’s information and make it universally accessible and useful content related to particular search term.
In Seo we often hear the term “SERP” when we run a query in search engine a page shows a up in search engine that is a SERP (Search Engine Resulting Page).
Search intent is the intent that a person has when they are running a query it means what they want or what information they want to gather for a particular search term.
Types of search intent
1. Informational search intent:- Informational search intent we are just looking for the information about the particular search term there is not any link directory or intention to buy anything there is just an information on particular search term about 50-80% of all query are informational query.
For example you want to make a cake. You’d probably search for something like “Baking Recipe”. In that case your search intent is informational you want information on how to make cake.
2. Transactional search Intent:- It is large branded term that has ads on the SERP that shows the different types of brands and products. The search engines interprets it as you want to buy it when you search for a branded term or products.
Your intent is transactional if you’re looking for a cake mould or baking equipments.
3. Navigational search intent:- It shows the navigation bar and the search engine interprets intent as navigational in nature it is know as navigational search intent that is I want to visit a particular place or location it bring the navigational search query.
Example: If you’re looking for a cake shop near you your intent is Navigational.
The primary goal of search engine is to deliver value based on a particular query.
On Page SEO & Off Page SEO
Search engine optimization Further includes two different broad categories which are known as On page SEO and Off page SEO each type of strategies is very important to acheive success in SEO.
On page SEO simply means the strategies or methods applied to websites or blogs pages that will appear in the search results.
It also includes meta tags that contain information about the website such as title, description as well as optimizing the site loading speed , keywords and site structure. It makes the site easier to reach by the search engine bots for crawler.
On-page SEO allows you to turn your research into content your audience will love
Off page SEO refers to the method you apply outside the websites to increase it’s rank,visibility in search engines.
The off page optimization includes link building which refers to increasing the number of backlinks to your website content. It also includes submitting your websites to web directories and promoting your content on various other social platforms like pinterest,tumbler and many more.
Both on page and Off page SEO are important for you to consider when optimizing your site.
Moz has listed out all critical aspects you have to consider if you want to do well with direct answers.
Important Ranking Factors :-
Keyword use in title tag
Anchor text of inbound link
Domain Authority of linking domain
Keyword use in body text
Avoid keyword stuffing
Just make sure to avoid falling into the trap of low-value tactics that could affect your rankings more than help.
Google Webmaster Guidelines and Basic principles :-
Make pages primarily for users, not search engines
Don’t deceive your users
Avoid tricks intended to improve search engine rankings
A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website to a Google employee
Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?” Think about what makes your website unique, valuable, or engaging.
Things to avoid :-
Automatically generated content :- Participating in link schemes. Creating pages with little or no original content (i.e. copied from somewhere else)
Cloaking :- The practice of showing search engine crawlers different content than visitors.
Hidden text and links or Doorway pages :- Pages created to rank well for specific searches to funnel traffic to your website.
To succeed with SEO, you ought to create content around topics that your customers search for.
Here are a few paid and free keyword checking tools I recommend checking out:
Keywords Everywhere Extension
Moz Keyword Explorer
#Tip1 Long Tail Keywords
What Are Long Tail Keywords?
Long tail keywords are search terms with relatively low search volume and competition levels. Also, long tail terms tend to be longer in length (3+ words) than most other keyword types. Because long tail phrases are less competitive.
#Tip2 Install Yoast
If your site runs on WordPress, I highly recommend using the Yoast SEO plugin.
Yoast isn’t a magic button that will automatically optimize your site.
But Yoast makes it easy to setup your page’s title and description tag. If your site runs on another platform (like Shopify or Wix), they’re packed with SEO features that Yoast has.
Rule 1 for Off page SEO.
Use your keyword in your title tag.
Why is this important?
Well, when it comes to on-page optimization, your title tag is the most vital part of your page.Optimize Your MetaDescription For getting Clicks
Your meta description isn’t nearly as important as your title tag. Use Keywords In Your Content
Next, you want to include your keyword on your page a few times.
That way, Google will be confident that your page is really about that topic. Content Quality
Verify Your Site With The Google Search Console. The Google Search Console is a dashboard of your site’s overall performance in Google.
#Tip3 Measure and Optimize For PageSpeed
A slow loading website isn’t just annoying for users. It can affetcs your SEO too.
In 2018 Google announced a new “Speed Update”.
Like the name suggests, this update started to penalize webpages that load slowly on mobile devices.
From 2014 Google has started an initiative which gives a slight edge in the search results for websites that are secure with HTTPS.
Website with SSL certificate amd secured connection will rank higher than website with not secure tag. Whereas it is mandatory for an E-commerce website to have an secured connection.
In fact, according to Mozcast, 93.6% of first page results are secured with HTTPS encryption.
#Tip4 Track Results in Google Analytics
How does one know if all the effort you’re putting into SEO is working or not?
Believe it or not, but you can largely answer that question with a single tool: Google Analytics.
SEO Tip for Higher Rankings
Create a website that people love! Search engines are designed to measure different signals across the web so that they find websites that people would like the most.
Play right onto their hands by making those signals real and not fake.
As you see, there’s a lot to learn about SEO. But considering the amount of traffic SEO can bring, it’s worth it.
So my recommendation is to start from the basics and make sure that the search engine can fully crawl your website. Then start creating Keyword optimized content.
Hope that this guide widen your knowledge a bit on SEO. If you found this article helpful please share it with your friends and colleagues who you think this guide would benefit.
Backlink is one of the most used terminology in SEO and also important ranking factor.
Many newbie bloggers who have just started a blog struggles to understand the term backlink and ways to build it?
In this guide I will provide you with the basic understanding of what backlinks are,why are they essential to SEO and why are they important for your online success.
Let’s get Started
Backlinks are links from another webpage to your page or posts. It is also known as external links or inbound links. Backlinks are considered one of the most important factor for higher ranking in search engines.
In simpler terms backlinks are incoming links from other webpage to your website. Example : There are two websites A and B. I manage website B and I am getting a link from A it simply means that site A is linking to me. Site A is giving me a backlink.
Some common Terminology associated with backlinks are:
Jump Ahead To:
Do-follow link : When a webpage links to any of your articles or web’s homepage it passes “linkjuice” to the destination page or article.
Link juice contributes to the destination website domain authority resulting in higher ranking. Do-follow link directly contributes to your domain authority. How do-follow link looks like : <a href=”www.websitename.com/”>Link Text</a>
No-follow link :When a website links to another website but do not pass link juice and has a no-follow tag it is known as No-follow link. As they does not pass link juice to the destination webpage so they do not contribute to the Domain Authority.
No-follow links are not useful concerning the ranking of a page as they do not contribute anything. In general Webmaster uses the no-follow tag when someone is linking to unreliable website. This is how no-follow tag looks: <a href=”www.websitename.com/”rel=”nofollow”>Link Text</a>
Low quality links : Links coming from automated sites,spam sites or pornsites are called low quality links. They do more harm to your website than good as they lower your search ranking and affects your website visibility and indexing in search engines. This is why you must be careful while buying backlinks.
Anchor text: Text used for hyperlinks is called Anchor Text. Hyperlink is a connection between two pages.An anchor text works best when you are trying to rank for particular keywords.
Why inbound links matter?
When another website links to your website that are considered as votes or endorsements and as other websites are willing to send their audience to your website and recommending or linking to your site. Google see this as a trust to your site and increases your ranking resulting in faster indexing of your webpages.
Vital Factors to be considered for backlinks:
1. Authority of linking domain 2. Trust of linking domain ie do follow or no follow 3. Quantity and Quality of backlinks.
Benefits of Backlinks
1. Improves Organic Ranking :
Backlinks helps in getting better search engine rankings and in turn boosts traffic to your website. If your content is getting links from other websites it will generally rank higher in Search engine results page (SERP) and if not you should focus on building it. Your main aim should be to create individual links to post and pages along with those linking to your homepage.
2. Drive Referral traffic :
One of the main objective of creating backlink is that it helps getting referral traffic to your website. Referral traffic makes up a large percentage of all traffic meaning that people clicking on hyperlinks within content are being taken to the endorsed content or linked content. It is considered as one of the biggest advantage of backlinks as the sites which are already ranking higher in Search engines sends their audience to your website increasing your traffic and contributes to your ranking as well.
3. Faster Indexing in search engines :
Search engines bots discover new webpages by following the link from existing webpages. It will be very difficult for search engines bots to discover and index your site if your site doesn’t has a backlink. Especially for a new website . It helps in faster indexing and discovery of your website.
So now you understood the term backlink and it’s importance now let’s understand how to get backlinks.
If you are using the paid tools to create backlinks you will be going to penalised by google and your webpage will stop ranking in search engines and your website will not be indexed.
Ways to get Quality Backlinks :
1. Write unique content : If you want people to link to your website you must give them a reason. The best reason is creating unique content. If your content is helpful and problem solving one people will happily link to your site.
2. Use broken link building method to analyze and build backlinks from dead links : The Web is constantly changing. Pages change, move or get deleted all the time. Broken links are links to pages that no longer exists.
Webmasters and searchers hate broken links because they contribute to poor user experience. This strategy takes benefit of it. The concept is simple: You find a broken linkYou recreate the dead contentYou reach out to people linking to that dead content and ask them to link to your recreated version.
How to find broken or dead links? There are many tools available for that like Wikigrabber and many more.
3. Do guest posting : Guest blogging is the best strategy where you write a post for other people’s blogs, instead of your own.
How does it help in getting backlink?
In exchange for a free article, the blog owner will usually allow 1-2 links back to your site within the post.
4. Submit your articles to Web Directories Website : Submitting your blog to web directories is another great and easy way to get backlinks.
5. Recreate your Competitors Backlink : our website may be new, but your competitors aren’t. This means that they must have plenty of backlinks(so they can rank better)
You can use this to your benefit. Find out how they have been acquiring their links, and replicate them using your own.
List of High Quality Do-Follow Sites for Creating Backlinks :
How to create unique article?
Make your content that solve the problem most people read content because they are looking for a solution. Make sure to analyze the exact problem and help them to fix it.
I hope that this article helped you to understand the basics of backlinks in SEO.
Do you currently work on getting backlinks? Let me know your experience in the comment section
If you found this article helpful. Do share it with your Colleagues,Friends and with your contacts on Facebook,Twitter,Linkedin!
Social media marketing is the fastest growing trend in the history of the world. One out of every four humans in earth has Social media account.
Social media marketing (SMM) refers to actions and techniques that focus on social networks and it’s applications to spread brand awareness or promote particular products. Social Media Marketing is the most popular type of Marketing that help marketers put forward their brand image in a most powerful and trendy manner.
This practice promotes your brand and your content on social media channels to increase brand awareness and in return drive traffic for your business.
In this guide I have discussed the best Social Media Strategy that will help you boost your business and brands reach in the trendy and effective way.
Some common terms in social media marketing:
Jump Ahead To:
Hashtags: By now, they are a very common term that people use to add meta information on almost all social media channels like Twitter, Facebook, Instagram, and Pinterest all use hashtags to allow you describe the subject matter of your content or mark it as part of current trends.
Content: Content is whatever you are posting. It can be a Facebook status update, an image on Instagram, a tweet, something to pin on a board on Pinterest, and so on.
Shares: Shares are all that matters on social media. It promote your content and helps to reach your content to large group of people and gain mass audience.
Engagement: This is also most often term that means that people interact with the content that you produce. It could be through a like, a recommendation, a comment, or a share.
Social media marketing usually center around:
Establishing a social media presence on major platforms
Creating shareable content
Creating advertorials from customer feedback throughout the campaign through surveys.
Benefits of Social Media Marketing :
1. Social media posts drive targeted traffic. 2. Social media can increase your reach. 3. Social media marketing helps you understand your audience on the basis of :
What products are they buying and why?
What are their hobbies?
What sort of posts do they like to share?
What websites do they visit?
4. A robust social media presence builds brand loyalty. 5. The Return on Investment(ROI) on social media ads is invincible. 6. Increase brand awareness. 7. Increase website traffic 8. Creates Customer and audience engagement
Why Social Media Marketing Is Important ?
Whatever your industry, segment and audience, a considerable segment of your customers and leads are on social.
“A recent study found that 68% of American adults are Facebook users. Among 18 to 24-year-olds, 78% use Instagram and 45% are on Twitter. Even among Americans 65 and older, 37% are social media users”.
Did you know that 70% of business-to-consumer marketers have gain customers through Facebook? The survey found 57 percent rise in traffic to news sites referred from social media.
While social media marketing together is incredibly valuable and beneficial to your business growth. Your strategy may differ based on which social networks your audience spends most of their time on.
Tips on creating Successful Social Media Marketing Strategy :
1. Research and gather information about your audience
Connecting and engaging with your audience is essential in today’s marketing if you want to turn a profit business.
But, in order to do that, you must know your audience inside and out. How can you better understand your audience?Survey your audience to better grasp their problems and likes Look carefully at their demographics with the use of tools such as Facebook pixels,Google analytics etc.
Take part in conversations on forums filled with your target audience Respond to comments on your blog, and comment on other blogs with the same target audience.
2. Use the Right tools
The tools you select will determine the strength of your entire social media marketing strategy. For instance on Twitter, you can use Hootsuite to set up streams, following specific keywords associated to your industry or products. When you spot people tweeting about those products, you can direct them to your site, or explain how your product can address their needs.
3. Consider the latest trends and changes
Staying ahead of the curb and restrictions is important in social media marketing.
It’s forever changing, and algorithms are being altered almost every time Making it your job to stay on top of the latest trends and changes in social media.
4. Promotion is key to your entire strategy
You could create the most mind blowing, quality content on the web but if nobody gets eyes on it, you are not going to see results.
That’s where promotion comes in. It is the most essential strategy which helps you to be known and become familiar. You can find potential customers who don’t already know your brand.
5. Identify Your Goals
Use the Smart goal setting strategy to create the foundation for successful social media marketing which must be measurable,relevant as well as attainable.
6. Target and Reach Potential Customers
Social media marketing enables you to search out customers looking for information related to your product even if they are not familiar with your company.
This strategy can also be valuable for customers who tweet about your brand, but may not be familiar with a new product or it’s uses. By reaching out to them with new information, you can not only influence a sales decision, but also show customers how your brand is going to better meet their needs.
7. Social media marketing establishes you as an authority in your industry
From joining Facebook groups to answering Quora questions, social media provides ample opportunities to demonstrate your expertise.
By answering questions, giving suggestions and sharing relevant information, you can share your knowledge and expertise.
If you use the above mentioned strategy regularly, it can increase your brand’s reach to a great extent.
Hope that this article expanded your thought a bit on Social Media Marketing and it’s strategy
If you like this article then do share it gives me motivation to bring more such content for you all.
Comment which strategy you would use in your Social Marketing.
In recent time, we often listen the term Digital Marketing and we all think that we know what actually it is. This thinking at times limits it’s scope and possibility that complete Digital marketing can offer.
If you are wondering what digital marketing is? Then this Mega digital marketing guide will show and answer the What,Why and How of digital marketing.
Digital Marketing covers all marketing efforts that uses an electronic devices such as computers,laptops,mobiles or internet. It is any form of marketing or advertising of products or services that involves electronic devices. Digital marketing can be done both online and offline.
Offline digital marketing simply means they require electronic device but the connection to the internet is not necessary such as Electronic Billboard,Television Advertising, Radio Advertising and many more.
Since I’ll discuss about online marketing in a separate guide,i will only summarize it. Online marketing is referred to as online advertising or Internet marketing which requires an active internet connection. They make use of internet wireless networks and the services of the internet service providers (ISP) in reaching out to people.
Benefits of digital marketing:
Jump Ahead To:
Opportunities for growth
In demand skills
Enjoy unparalleled flexibility
Get paid more/Increased earning
Low Investment, High ROI
Ease of Audience Targeting
Why digital marketing is necessary for you?
At this stage, digital marketing is important for your business and brand awareness. Digital content and marketing is so common that consumers now expect and rely on it as a way to learn about brands. In fact, “constant” internet usage among adults increased by 5% in just the last three years, In multiple cases, it also turns out to be more cost-effective than traditional media.
The average connected Indian user currently spends 3+ hours on the internet, esp. across the Facebook (Facebook, Instagram, Whats App) and Google (mostly YouTube) ecosystem. The share of people spending more time using electronic devices is only going up from here. Now that’s a massive change.
Types of Digital Marketing :
1. Content Marketing 2. Blog Posts 3. Affiliate marketing 4. Email marketing 5. Social media marketing 6. Search engine marketing 7. Mobile marketing 8. Search Engine Optimisation(SEO)
1. Content Marketing:
Content Marketing is one of the most important type of Digital Marketing that revolve around the management and execution of different written, engaging, downloadable and visual Digital Media Content. Creation and promotion of content for the purpose of generating traffic growth, brand awareness.
2. Blog Posts :
Writing and posting articles on topic of your choice or your interests like your hobby,travel blogs etc. will help you illustrate your experience in the field and generate organic traffic for your website. This ultimately gives you more possibilities to convert website visitors into leads.
3. Affiliate Marketing :
This is a form of results based advertisement in which you get a commission to promote the goods or services of someone’s else products or services on your website. It includes Posting an affiliate links to various platforms.
4. Email Marketing :
It is often used by Enterprises and professionals. Email marketing is used as a way to connect with their customers. It is often used to advertise content, promotions, and to guide people to the website of the company. It is one of the oldest and most effective way of advertising that is highly fruitful. Marketers often use emails for developing relationships with their potential and existing customers.
5. Social Media Marketing :
Social Media Marketing is the most popular type of Digital Marketing that help marketers advance their brand image in a most powerful and trendy way. This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic for your business.
The channels you can use in social media marketing include Facebook,Twitter,pinterest,Instagram,LinkedIn and Snapchat.
6. Search engine marketing :
It is a paid method of insuring that your website or contents appear at a higher rank on search engine result pages (SERPs).
In SEM, you pay the search engines companies such as Google, Yahoo, Bing, Yandex etc to place your content at the top spot of their SERPs.You are allowed to choose a keyword you want to rank with them and you need to pay per click (PPC).
7. Mobile Marketing :
Mobile Marketing involves reaching customers and prospectives when they’re using the internet away from the traditional home/office desktop environment. The increased usage of smartphones, tablets and similar mobile devices has made mobile marketing a must for many online businesses.
Now, over 80% of internet users own a smartphone.So you can imagine it’s growth and importance.
8. Search Engine Optimization :
SEO is the process of optimizing your content so that it ranks higher in search engine results pages so that you drive more traffic to your website. The channels that benefit from SEO include websites, blogs, and infographics.
There are a number of ways to approach SEO in order to generate qualified traffic to your website. These include:
On page SEO: This sort of SEO focuses on all of the content that exists “on the page” when looking at a website. By researching keywords for their search volume and intent you can answer questions for readers and rank higher on the search engine results pages (SERPs).
Off page SEO: This type of SEO focuses on all of the activity that takes place “off the page” when looking to optimize your website. It is referred as inbound links, also known as backlinks.
The number of publishers that link to you, and therefore the relative “authority” of those publishers, affect how highly you rank for the keywords you care about. By networking with other publishers, writing guest posts on their websites (and linking back to your website), and generating external attention.
Technical SEO: This sort of SEO focuses on the backend of your website, and the way your pages are coded. Image compression, structured data, and CSS file optimization are all sorts of technical SEO which can increase your website’s loading speed.
Scope of digital marketing :
There is a broad scope of digital marketing as promoting and branding business through digital media is the fastest and effective mode of selling and marketing to focus and target mass audience.There are a wide range of digital marketing jobs out there meaning there are a massive career options. According to Sources the average salaries of digital marketing specialists vary between countries.
I hope that this guide expanded your thought a bit and showed you that digital marketing matters more than Facebook ads and Social media.
FAQ’s on Digital Marketing
Do I need a high budget for digital marketing?
It really depends on what elements of digital marketing you are looking to put to your strategy.
If you are targeting on inbound techniques like SEO, social media, and content creation for a preexisting website, the good news is you don’t need very high budget at all. With inbound marketing, the foremost focus is on creating top quality content that your audience will want to consume, which unless you’re planning to outsource the work, the only investment you’ll need is your time.
How does mobile marketing fit into my digital marketing strategy?
Another key component of digital marketing is mobile marketing. In fact, smartphone usage as a whole accounts for 69% of time spent on consuming digital media in the U.S., while desktop-based digital media consumption makes up less than half
This means it’s essential to optimize your digital ads, web pages, social media images, and other digital assets for mobile devices.
Which method or type will you use in expanding your Business?
Share Your biggest picks from this guide at the Comment section!
Sucuri is the leader in WordPress security. It is among the best WordPress security plugins on the market. They provide a basic free Sucuri Security plugin which helps you harden WordPress security and scan your website for common threats.
Features of the plugin:
Security Activity Auditing
File Integrity Monitoring
Remote Malware Scanning
Effective Security Hardening
Post-Hack Security Actions
Website Firewall (premium)
But the real value is in the paid plans, which accompanies the best WordPress firewall protection. A firewall helps you block brute force and malicious attacks from accessing WordPress.
Sucuri website firewall filters out bad traffic even before it reaches your server. They also serve static content from their own CDN servers.
Apart from security, their DNS level firewall with CDN gives you a tremendous performance boost and accelerates your website.
2. SecuPress Free WordPress Security
It protect your wordpress with malware scans,block bots & suspicious IPs. After installing SecuPress plugin it will allow you to run the security scanner and generates security report for your Website.
They also offer a proffesional version it is the paid version with enhanced security and it takes care of everything with automated tasks.
Most popular features that make SecuPress stand apart are :
Anti Brute Force login
Block country by geolocation
Block visits from Bad Bots
Vulnerable Plugins and Themes detection
Everything is shown in comprehensive way. You can click on any module and edit them to make your WordPress Website anti-hack.
This is the most user friendly security plugin for WordPress.
BBQ is a simple, super-fast plugin that protects your site against malicious URL requests.BBQ checks the all incoming traffic and blocks bad requests containing nasty stuff and excessively long request-strings.
This is an easy yet solid solution for sites that are unable to use strong.htaccess firewall.
Amazing Features of BBQ are :
100% plug-n-play functionality
No configuration required
100% focused on security and performance
Blocks directory traversal attacks
Blocks SQL injection attacks
This is a very simple plug-n-play plugin my suggestion is to use it with Cloudflare to make the most out of it.
iThemes claimed to be a trusted WordPress security plugin.It gives you over 30+ ways to secure and protect your WordPress site. This plugin offers a comprehensive security dashboard to monitor your WordPress website security.
Features of iThemes :
One-click “Secure Site” WordPress security check
Ban bad users and I.P
Rename admin account
Logs of security
Two factor authentication
Brute force protection
File permission and integrity check
Get a notification when a file is upload
This is an awesome plugin everything is taken into consideration. If you don’t need a firewall then this is the only plugin you need.
Have you just created your website and wondering about the best WordPress plugins you should install?
If yes then you are at the proper place
Here in this post I am sharing the best WordPress plugins you should install from the starting (i.e. Day 1)
Why it is important to have WordPress plugins?
Having the proper set of WordPress plugins and tools can assist you grow your online business. In this article, I have shared my expert pick of the must have WordPress plugins for business websites and Blogs in 2020.
Best WordPress Plugins Essential For WordPress Blog & Website
SEO helps you get more visitors from search engines to your website. While WordPress is SEO friendly out of the box, there is a lot more you can do to extend your website traffic using SEO best practices.
Yoast SEO is one among the most popular WordPress plugin of all time. Out of all the WordPress SEO plugins, Yoast offers the most comprehensive solution with all the features and tools that you need to improve your on-page SEO.
It helps you add meta tags, generate sitemaps, connect your site to Google Search Console, optimize it for social media, and more.
Yoast comes with a powerful Redirect feature that allows you to easily create 301 redirects which is extremely helpful. It also detects change of URLs and creates auto-redirects, so you don’t have any broken links on your website.
WP Rocket is the best WordPress caching plugin on the market. It allows you to instantly improve your WordPress website speed and performance with no technical skills required.
It automatically activates on recommended WordPress caching settings like gzip compression, page cache, and cache pre-loading. You can also activate optional features like lazy loading images, CDN support, DNS pre-fetching, minification, and more to further improve page load times.
Most importantly, WP Rocket doesn’t wait for someone to request a page to save it in the cache. It automatically crawls and build your website cache which results in an instant performance boost.
This is till now the easiest and most friendly caching plugin.
UpdraftPlus is the most popular WordPress backup plugin in the market. It allows you to set up automatic backups and safely store them on a remote location like Google Drive, Dropbox, S3, Rackspace, FTP, email, and more.
It also makes it super easy to restore your website from a backup. Their base plugin is free, but they also have a paid plan with extra features and priority support.
Pretty Links Pro is one of the best link management plugins for WordPress. It allows you to easily manage affiliate links while making it easy it makes your affiliate links short and memorable for sharing.
It is the perfect tool for affiliate marketers, podcasters, business owners, and others who want to easily create short URLs in WordPress.
SEMRush is an all-in-one marketing toolkit for digital marketing professionals and business owners. It comes with powerful tools to help you improve your SEO, paid traffic strategy, social media, and content & PR strategy.
It also helps you gather competitive intelligence on your competitors, so you can outrank them and dominate your industry.
It also helps you do keyword research, backlink audit, track brand mentions, take a look on competitors, discover best-performing posts and pages on social media, ad strategy analysis, and more.
Grammarly is perhaps the best and simplest spelling and grammar checker around. Apart from being able to identify errors other grammar-checking apps can’t, it will also assist you optimize your text and make it more readable.
PushEngage is aunique plugin for driving more traffic to your blog.It adds a new way for your readers to subscribe to your blog. It adds web push technology, and readers using Chrome, Safari, or Firefox browsers will get a notification to subscribe to your blog updates.
Having an intro and outro music add a component to your podcast. It’s the primary thing that listeners accompany with your show, and they hear it every episode, so make it good!
This will be an crucial part of your podcast show. In the past, I even have used a service like Fiverr to get a podcast intro/outro do for my show. It cost me about $15 and as a one-time investment, it’s been worthwhile.
If you have a higher budget you can hire a professional, who will also usually give you a voice over for your intro as well.Tim Paige is a well known there are others also.
Step 3: Get Podcast Hosting
Once you’ve recorded your podcast, the second thing is to host them on a podcast hosting service. These podcast hosting services will provide you with an optimized RSS URL, which can assist you to publish your podcast on iTunes, Google Podcasts, Sticher and other podcast services.
BuzzSprout: Idle for newbies and experienced podcasters. They have a free and paid plan which suits perfectly to anyone who is trying out or podcasting for money. They also offer WordPress plugin and lots of beginner’s guides which might assist you start your podcast also grow it.