Backlink is one of the most used terminology in SEO and also important ranking factor.

Many newbie bloggers who have just started a blog struggles to understand the term backlink and ways to build it?

In this guide I will provide you with the basic understanding of what backlinks are,why are they essential to SEO and why are they important for your online success.

Let’s get Started

Backlinks are links from another webpage to your page or posts. It is also known as external links or inbound links. Backlinks are considered one of the most important factor for higher ranking in search engines.

In simpler terms backlinks are incoming links from other webpage to your website.
Example : There are two websites A and B.
I manage website B and I am getting a link from A it simply means that site A is linking to me. Site A is giving me a backlink.

Some common Terminology associated with backlinks are:

Do-follow link : When a webpage links to any of your articles or web’s homepage it passes “linkjuice” to the destination page or article.

Link juice contributes to the destination website domain authority resulting in higher ranking. Do-follow link directly contributes to your domain authority.
How do-follow link looks like : <a href=””>Link Text</a>

No-follow link :When a website links to another website but do not pass link juice and has a no-follow tag it is known as No-follow link. As they does not pass link juice to the destination webpage so they do not contribute to the Domain Authority.

No-follow links are not useful concerning the ranking of a page as they do not contribute anything. In general Webmaster uses the no-follow tag when someone is linking to unreliable website.
This is how no-follow tag looks: <a href=””rel=”nofollow”>Link Text</a>

Low quality links : Links coming from automated sites,spam sites or pornsites are called low quality links. They do more harm to your website than good as they lower your search ranking and affects your website visibility and indexing in search engines. This is why you must be careful while buying backlinks.

Anchor text: Text used for hyperlinks is called Anchor Text. Hyperlink is a connection between two pages.An anchor text works best when you are trying to rank for particular keywords.


Why inbound links matter?

When another website links to your website that are considered as votes or endorsements and as other websites are willing to send their audience to your website and recommending or linking to your site. Google  see this as a trust to your site and increases your ranking resulting in faster indexing of your webpages.

Vital Factors to be considered for backlinks:

1. Authority of linking domain
2. Trust of linking domain ie do follow or no follow
3. Quantity and Quality of backlinks.

Benefits of Backlinks

1. Improves Organic Ranking :

Backlinks helps in getting better search engine rankings and in turn boosts traffic to your website.
If your content is getting links from other websites it will generally rank higher in Search engine results page (SERP) and if not you should focus on building it.
Your main aim should be to create individual links to post and pages along with those linking to your homepage.

2. Drive Referral traffic :

One of the main objective of creating backlink is that it helps getting referral traffic to your website. Referral traffic makes up a large percentage of all traffic meaning that people clicking on hyperlinks within content are being taken to the endorsed content or linked content. It is considered as one of the biggest advantage of backlinks as the sites which are already ranking higher in Search engines sends their audience to your website increasing your traffic and contributes to your ranking as well.

3. Faster Indexing in search engines :

Search engines bots discover new webpages by following the link from existing webpages. It will be very difficult for search engines bots to discover and index your site if your site doesn’t has a backlink.
Especially for a new website . It helps in faster indexing and discovery of your website.

So now you understood the term backlink and it’s importance now let’s understand how to get backlinks.

If you are using the paid tools to create backlinks you will be going to penalised by google and your webpage will stop ranking in search engines and your website will not be indexed.

Ways to get Quality Backlinks :

1. Write unique content : If you want people to link to your website you must give them a reason. The best reason is creating unique content.
If your content is helpful and problem solving one people will happily link to your site.

2. Use broken link building method  to analyze and build backlinks from dead links : The Web is constantly changing. Pages change, move or get deleted all the time. Broken links are links to pages that no longer exists.

Webmasters and searchers hate broken links because they contribute to poor user experience.
This strategy takes benefit of it. The concept is simple: You find a broken linkYou recreate the dead contentYou reach out to people linking to that dead content and ask them to link to your recreated version.

How to find broken or dead links?
There are many tools available for that like Wikigrabber and many more.

3. Do guest posting : Guest blogging is the best strategy where you write a post for other people’s blogs, instead of your own.

How does it help in getting backlink?

In exchange for a free article, the blog owner will usually allow 1-2 links back to your site within the post.

4. Submit your articles to Web Directories Website : Submitting your blog to web directories is another great and easy way to get backlinks.

5. Recreate your Competitors Backlink : our website may be new, but your competitors aren’t. This means that they must have plenty of backlinks(so they can rank better)

You can use this to your benefit. Find out how they have been acquiring their links, and replicate them using your own.

List of High Quality Do-Follow Sites for Creating Backlinks :

1. Blogger
2. Medium
3. Tumblr
4. Pinterest
5. Disqus
6. Issuu
7. Blogger
8. Mozylinks
9. SocialMediaExaminer
10. Moz


  • How to create unique article?

Make your content that solve the problem most people read content because they are looking for a solution. Make sure to analyze the exact problem and help them to fix it.

I hope that this article helped you to understand the basics of backlinks in SEO.

Do you currently work on getting backlinks? Let me know your experience in the comment section

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