SEO stands for Search Engine Optimization. SEO is a process that you apply to a website to increase it’s rank and traffic from organic searches. When you optimize your website it has a greater chance of appearing in search engine top results which subsequently increases the traffic to your site.
In simpler words SEO refers to the techniques and methods that you apply to rank high on the organic search in the unpaid section.
There are two Sides of SEO you need to choose yours right now.
Black hat and white hat
Black Hat SEO : It focuses on optimizing your content only for the search engine, not considering humans at all. Since there are various ways to break the rules to get your sites to rank higher, these leads way for black hat SEOs to make a few thousands of dollars fast.
Ultimately resulting in spammy, crappy pages that often get banned very fast.
White Hat SEO : The correct and standard use of search engine optimization techniques is known as white hat SEO helps put your site link at top of search results page(SERP) subsequently driving more traffic to your site.
Grey Hat SEO : It is the practice of using technically legal methods to enhance your site rankings, but which are ethically illegal, and could one day become black hat. Think of it like legal highs.
They might be legal today and get you high, but in a couple of years time you could get punished for using them when the law changes to catch up with the new compounds and algorithms.
The reason Grey hat SEO is least known about is that as soon as the search engines become aware that people are using these techniques, they take steps to prevent them, which turns a grey hat technique into a black hat technique.
White Hat SEO Techniques
Like there are techniques which need to be avoided, there are also certain methods which are highly recommended to follow to make your website Search Engine friendly.
These techniques are called White Hat SEO techniques and are helpful for the SEO professionals to keep away from wrong methods of working :
Non-Deception :- First and foremost feature of White Hat SEO technique is avoiding duplicity, what so ever it may be. You must provide original copies of your website to both bots/crawlers and visitors.
Follow search engine Webmaster guidelines :- SEO techniques, with no doubt are done for improving search engine performances of websites, which makes sure that website achieves its objective. But in achieving this target you must abide by the guidelines of the search engine, violating which may be very expensive. You can browse official Google webmaster guidelines here.
Serve visitors :- White Hat SEO technique clearly mentions that contents or images used in websites must be created for visitors and it should not be manipulated in any way to satisfy search engine needs or results.
Create quality content :- Contents are one of the important aspect of SEO techniques, which leaves negligible space for poor quality or duplicate content. Any SEO professional must use good quality content for search engines and visitors, which are informative and helpful. Check out attributes of high quality content.
Intelligent SEOs, like Ross Hudgens of Siege Media, talk a lot about scalable link building tactics.
Now that you have understand the term “SEO” Let’s move forward on how search engine works..
How do search engine Works?
Google scans and index billions of pages. Search engine find content with the help of Googlebots crawling and indexing of the pages. An algorithm works in real-time to bring you what that search engine considers the “best” result.
Organic Vs Paid Results
Organic search results cover more digital real estate,they appear more credible to savvy searchers, and receive way more clicks than paid advertisements.
Of all US searches, only ~2.8% of people click on paid advertisements.
While paid advertising like social media, and other online platforms can generate traffic to websites, the majority of online traffic is driven by search engines. Paid search results are ads that appear on top or beneath the organic results.
How does google find best results?
Website and web pages are ranked on the basis of relevancy, authority, quality of content. SEO works by optimizing your site for the search term that you want to rank for, whether it’s Google, Bing, Amazon or YouTube.
About 71% of all traffic originates from a search engine.
What is SEO Methodology?
SEO methodology is a process that you use while implementing SEO to organically increase ranking.
How do pages show up in search results?
The search engine job is to organise the world’s information and make it universally accessible and useful content related to particular search term.
In Seo we often hear the term “SERP” when we run a query in search engine a page shows a up in search engine that is a SERP (Search Engine Resulting Page).
Search intent is the intent that a person has when they are running a query it means what they want or what information they want to gather for a particular search term.
Types of search intent
1. Informational search intent:- Informational search intent we are just looking for the information about the particular search term there is not any link directory or intention to buy anything there is just an information on particular search term about 50-80% of all query are informational query.
For example you want to make a cake. You’d probably search for something like “Baking Recipe”. In that case your search intent is informational you want information on how to make cake.
2. Transactional search Intent:- It is large branded term that has ads on the SERP that shows the different types of brands and products. The search engines interprets it as you want to buy it when you search for a branded term or products.
Your intent is transactional if you’re looking for a cake mould or baking equipments.
3. Navigational search intent:- It shows the navigation bar and the search engine interprets intent as navigational in nature it is know as navigational search intent that is I want to visit a particular place or location it bring the navigational search query.
Example: If you’re looking for a cake shop near you your intent is Navigational.
The primary goal of search engine is to deliver value based on a particular query.
On Page SEO & Off Page SEO
Search engine optimization Further includes two different broad categories which are known as On page SEO and Off page SEO each type of strategies is very important to acheive success in SEO.
On page SEO simply means the strategies or methods applied to websites or blogs pages that will appear in the search results.
It also includes meta tags that contain information about the website such as title, description as well as optimizing the site loading speed , keywords and site structure. It makes the site easier to reach by the search engine bots for crawler.
On-page SEO allows you to turn your research into content your audience will love
Off page SEO refers to the method you apply outside the websites to increase it’s rank,visibility in search engines.
The off page optimization includes link building which refers to increasing the number of backlinks to your website content. It also includes submitting your websites to web directories and promoting your content on various other social platforms like pinterest,tumbler and many more.
Both on page and Off page SEO are important for you to consider when optimizing your site.
Moz has listed out all critical aspects you have to consider if you want to do well with direct answers.
Important Ranking Factors :-
- Keyword use in title tag
- Anchor text of inbound link
- Domain Authority of linking domain
- Keyword use in body text
- Avoid keyword stuffing
Just make sure to avoid falling into the trap of low-value tactics that could affect your rankings more than help.
- Make pages primarily for users, not search engines
- Don’t deceive your users
- Avoid tricks intended to improve search engine rankings
- A good rule of thumb is whether you’d feel comfortable explaining what you’ve done to a website to a Google employee
Another useful test is to ask, “Does this help my users? Would I do this if search engines didn’t exist?” Think about what makes your website unique, valuable, or engaging.
Things to avoid :-
Automatically generated content :- Participating in link schemes. Creating pages with little or no original content (i.e. copied from somewhere else)
Cloaking :- The practice of showing search engine crawlers different content than visitors.
Hidden text and links or Doorway pages :- Pages created to rank well for specific searches to funnel traffic to your website.
To succeed with SEO, you ought to create content around topics that your customers search for.
Create Customer Persona. The best way to dig deep into your target customer? HubSpot’s Make My Persona tool.
Keyword Research Tips
Here are a few paid and free keyword checking tools I recommend checking out:
- Keywords Everywhere Extension
- Moz Keyword Explorer
- Seed Keywords
- Majestic SEO
#Tip1 Long Tail Keywords
What Are Long Tail Keywords?
Long tail keywords are search terms with relatively low search volume and competition levels. Also, long tail terms tend to be longer in length (3+ words) than most other keyword types.
Because long tail phrases are less competitive.
#Tip2 Install Yoast
If your site runs on WordPress, I highly recommend using the Yoast SEO plugin.
Yoast isn’t a magic button that will automatically optimize your site.
But Yoast makes it easy to setup your page’s title and description tag.
If your site runs on another platform (like Shopify or Wix), they’re packed with SEO features that Yoast has.
Rule 1 for Off page SEO.
Use your keyword in your title tag.
Why is this important?
Well, when it comes to on-page optimization, your title tag is the most vital part of your page.Optimize Your MetaDescription For getting Clicks
Your meta description isn’t nearly as important as your title tag.
Use Keywords In Your Content
Next, you want to include your keyword on your page a few times.
That way, Google will be confident that your page is really about that topic.
Verify Your Site With The Google Search Console. The Google Search Console is a dashboard of your site’s overall performance in Google.
#Tip3 Measure and Optimize For PageSpeed
A slow loading website isn’t just annoying for users. It can affetcs your SEO too.
In 2018 Google announced a new “Speed Update”.
Like the name suggests, this update started to penalize webpages that load slowly on mobile devices.
From 2014 Google has started an initiative which gives a slight edge in the search results for websites that are secure with HTTPS.
Website with SSL certificate amd secured connection will rank higher than website with not secure tag. Whereas it is mandatory for an E-commerce website to have an secured connection.
In fact, according to Mozcast, 93.6% of first page results are secured with HTTPS encryption.
#Tip4 Track Results in Google Analytics
How does one know if all the effort you’re putting into SEO is working or not?
Believe it or not, but you can largely answer that question with a single tool: Google Analytics.
SEO Tip for Higher Rankings
Create a website that people love! Search engines are designed to measure different signals across the web so that they find websites that people would like the most.
Play right onto their hands by making those signals real and not fake.
As you see, there’s a lot to learn about SEO. But considering the amount of traffic SEO can bring, it’s worth it.
So my recommendation is to start from the basics and make sure that the search engine can fully crawl your website. Then start creating Keyword optimized content.
Hope that this guide widen your knowledge a bit on SEO. If you found this article helpful please share it with your friends and colleagues who you think this guide would benefit.